World's Largest BMW Dealership Opens in South Florida - Vuh Den?

COCONUT CREEK, Fla.--Sept. 27, 2004--In a move destined to cause change throughout the industry, Vista BMW has built an innovative "dealership of the future" in Coconut Creek, Florida, easily accessible to Fort Lauderdale, Miami and Palm Beach markets. Situated on 17 acres, the complex confers upon Vista BMW the title of World's Largest BMW Dealership.

The 137,000 square-foot facility features BMW and Mini Cooper showrooms, BMW Certified Pre-Owned Cars and an industry-leading, high-tech, 52-bay service center. There is also a Vista Boutique and Vista Drive-In cafe.

"I'm extremely proud of the job our team has done in bringing a world class dealership to South Florida," said Charles Dascal, Vista's chairman and CEO. "It's exciting to create what we believe will be the prototype for the Dealership of the Future."

Vista's innovative community relations programs have everyone talking. In a time when consumers think nothing of buying automobiles online, Vista has spent enormous resources developing a truly relationship-based dealership.

"As the world's largest BMW dealership, we take our responsibility to the community very seriously," says Jonathan Chariff, Vice President, Vista BMW. "Our focus is not only on being a leader in automobile sales, but also on being a leader in the community. This commitment is what will set Vista apart."

As part of their five-tier Excellence in Dealership(R) program, which directs community relations as well as retail operations, Vista's five training rooms are available for local organizations. Fully equipped with high-tech audiovisual equipment, the rooms are ideal for meetings, lectures and training sessions.

Vista also plans to offer seminars on everything from car care and engine combustion to behind the scenes tours of the country's most technologically advanced dealership.

From the external facade to the interior of the building, Vista's appearance reflects the elements that epitomize the company's philosophy: Precision, Performance and Power.

Following the model of BMW Corporate Headquarters in Europe, Vista has a highly stylized look, reflecting the quality engineering that is the hallmark of BMW automobiles. The tiered rotundas that form the entrance to the showroom evoke precision-crafted pistons, and the sleek metal fixtures and grids on the ceiling expose the structural engineering; to reveal the quality that is BMW, rather than to conceal it.

Vista BMW is located at 4401 West Sample Road, Coconut Creek. The company is a member of a family-owned/operated group of dealerships, including South Motors BMW, Mini, Honda, Infiniti, Volkswagen and Suzuki. (954)935-2700.