GM Kicks Off Fall Selling Season With "72-Hour Sale"

Zero Percent APR For 72 months On Many GM Vehicles

DETROIT - General Motors Corp. today announced its latest marketing program, "The GM 72-Hour Sale," which runs from Sept. 28-30, 2004. Qualified buyers are able to finance a new GM vehicle through GMAC for 72 months at 0 percent interest. All 2004 Buick, Chevrolet, GMC, Pontiac and Oldsmobile cars and light duty trucks are included in this program.

"A great deal like this doesn't come around very often," said John Smith, group vice president, GM North America Vehicle Sales, Service and Marketing. "We think consumers will respond very favorably to this offer, but they need to act quickly as the program lasts only three days. GM offers the most wide-reaching portfolio of vehicles, including high performance vehicles like the Chevrolet Corvette and the Pontiac GTO and the broadest lineup of SUVs in the business - ranging from the Chevy TrailBlazer to the GMC Yukon Denali. We also offer more segment-leading fuel efficient vehicles than any other manufacturer. Combine all this with interest-free financing for up to 72 months, and consumers will find truly great values during GM's 72-Hour Sale."

"The GM 72-Hour Sale" will be supported by a national advertising campaign scheduled to run from Sept. 23-30. It will include network television, newspapers, radio, interactive and extensive dealer promotions.