aaXchange Targets Expansion Into New Vehicle System; American Auto Exchange, Inc. Outlines Transforming New Vehicle System

DALLAS--Sept. 22, 2004--American Auto Exchange, Inc. (aaXchange) announces the development of a New Vehicle System to compliment the Used Vehicle System which has seen great success in the automotive industry. The New Vehicle System, which mines industry and dealer data to provide a robust view of allocation and ordering needs, is the second major software release for aaXchange.

"Our customers continue to ask for enhancements to the core system we provide," said Mark Rankin, chief technology officer. "We've seen incredible results from our first installations of the New Vehicle System," said Bruce Thompson, founder and chief executive officer for aaXchange. "Our team has been able to move from the drawing board to pilot to roll-out in just over a year and we're beginning to see the results at dealership level with increased sales and higher gross profit." American Auto Exchange, Inc. is comprised of automotive professionals, business strategists and a world-class technology staff. Their first product was released December 2001, which provides a suite of appraisal, inventory management, and wholesale tools that increase sales and profits while decreasing turns and minimizing wholesale losses.

With over 600 clients in the used vehicle space, aaXchange continues to lead the competition with innovative features. "This is a great move for aaXchange and one that the dealers are welcoming with open arms. We are on track to add a significant number of dealers to the New Vehicle System before the first of the year," said Randy Barone, executive vice-president of sales.

The aaXchange system integrates with a dealer's DMS, and provides tools and information to optimize daily new and pre-owned operations. Because aaXchange is founded by industry veterans, we have learned every aspect and every detail of the day-to-day operation of a dealership. Technology-based and innovation-driven, aaXchange is also distinguished for its customer-focused approach.