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World's Largest Honda Dealer Deploys Microvision's Nomad Expert Technician System

BOTHELL, Wash. & ORLANDO, Fla.--Sept. 22, 2004--

  Award winning wireless computer with head-worn see-through display supports productivity and superior customer service at Norm Reeves Honda Superstore in Cerritos, CA  



Microvision Inc. announced today from the Annual Honda Dealer Conference that its Nomad Expert Technician System is scheduled for use at Norm Reeves Honda Superstore, Cerritos, CA, the world's largest Honda auto dealer. The Nomad System is the world's first wearable, wireless computer with a head-worn, head-up display, providing automotive technicians and service advisors with hands-free access to online vehicle history and repair information while they work on vehicles or consult with customers. Service personnel can provide faster, more accurate service and repairs with critical information superimposed in their vision as they work. The Nomad System was recently awarded the prestigious 20 Top Tools Award by Hearst Publishing's Motor Magazine.

Norm Reeves Honda Superstore is part of the Conant Auto Retail Group, one of the largest and fastest growing privately owned auto groups in the US. With a total of eight dealerships in Southern California, the Conant Auto Retail Group also includes Cerritos Ford, Cerritos Lincoln Mercury and Cerritos Infiniti. Along with the Honda Superstore, these dealerships represent a large portion of the "World's Largest Auto Mall", The Cerritos Auto Square. The Conant Auto Retail Group's other dealerships include Norm Reeves Honda Superstore West Covina, Norma Reeves Honda Superstore Huntington Beach, Toyota San Diego and Riverside Infiniti.

The installation of the Nomad System at Norm Reeves Honda follows a series of marketing efforts targeted to Honda dealers, including a national direct marketing campaign by American Honda to all of its dealers in the United States. Microvision is currently showcasing the Nomad System at Honda's new car show for over 1000 Honda Dealers in Orlando, Fl. beginning on September 23rd.

Lee Stacy, Executive Vice President of Operations for the Conant Auto Retail Group, stated for Norm Reeves Honda, "Our underlying business philosophy has always been to focus on the care and satisfaction of our customers and our people. These values have fueled the company's growth in the past decade and will be the basis of its growth in the future. With this philosophy, we're excited about deploying the Nomad Expert Technician System into our service business. The Nomad System can help us improve Honda repair quality and customer satisfaction by helping our technicians to 'fix it right the first time.' The system will provide our automotive technicians and service advisors with head-up, hands-free access to online vehicle history and repair data while they work on the vehicle. With critical information superimposed in their vision as they work, our service personnel will have a valuable tool to help ensure our leadership position in the marketplace."

The Nomad Expert Technician System enables automobile dealerships to increase service revenue and profitability as well as improve service quality and customer satisfaction - equally important, as more than 50% of a typical dealer's gross profits come from service operations while high customer repair satisfaction is directly correlated with customer retention.

The Nomad System is a versatile information tool, and in addition to service repair applications, the system can also be used for interfacing with diagnostic testers, ordering parts and checking order status, picking repair parts in the warehouse, and enabling service advisors to talk with customers at their vehicles.

According to the National Automobile Dealers Association (NADA), total dealership revenue reached almost $700 billion in 2003. Service and parts departments contributed 46% of total operating profits at the average dealership.

There were 25,200 separate new car dealer franchises listed in the 1997 U.S. Economic Census. Worldwide there are an estimated 73,000 new car dealerships, 3,200 heavy truck dealers, 448,000 Repair Shops, and 48,000 tire dealers. In total these enterprises employ more than 1.37 million technicians, with 875,000 technicians employed in the U.S. by new car dealers and aftermarket repair shops.

About Microvision: www.microvision.com

Headquartered in Bothell, Wash., Microvision Inc. is the developer of highly patented scanned beam technology for display and imaging applications. The company's technology has applications in a broad range of military, medical, industrial, professional and consumer information products.

Forward Looking Statement

Certain statements contained in this release, including potential market opportunity and potential product benefits, are forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially from those projected in the company's forward-looking statements include the following: market acceptance of our technologies and products; our ability to obtain financing; our financial and technical resources relative to those of our competitors; our ability to keep up with rapid technological change; government regulation of our technologies; our ability to enforce our intellectual property rights and protect our proprietary technologies; the ability to obtain additional contract awards and to develop partnership opportunities; the timing of commercial product launches; the ability to achieve key technical milestones in key products; and other risk factors identified from time to time in the company's SEC reports, including in its Annual Report on 10-K for the year ended December 31, 2003, and its Quarterly Reports on Form 10-Q.