BMW Recognized for the X3 Kiosk Display

WOODCLIFF LAKE, N.J., Sept. 21 -- BMW's innovative X3 interactive kiosks received the 2004 Outstanding Merchandising Achievement Award (OMA) today during an award ceremony at B.B. Kings Blues Club & Grill in New York City. Point Of Purchase Advertising International (POPAI) hosted the OMA Award presentation as part of Advertising Week, September 20-24, 2004 and honored the Gold OMA award winners with engraved statues. "We are very enthusiastic about receiving this distinguished Gold OMA award," says Thomas Salkowsky, Manager, Consumer Events. "This state of the art wireless technology enables us to connect with potential clients on their terms in locations they visit."

The award-winning X3 kiosks were developed to generate "buzz," build brand awareness and promote the new BMW X3, which launched in February of this year. The kiosks enable BMW to be strategically located where potential clients are likely to gather -- i.e. Jet Blue Terminals, Virgin MegaStores, ESPN Zones, Galyans Sports and Outdoor Centers and similar locations. The wireless technology imbedded within each kiosk allows BMW to track prospective leads in real time, tailor the message and graphic presentation points to each specific location, and monitor those under-performing kiosks to relocate them to higher performance locations. "BMW continues to develop innovative approaches to communicate with potential clients and these kiosks are another example," says Thomas Salkowsky.

The kiosks, which are mobile and can be folded in half, feature innovative touch screen technology, high-resolution video and a customizable exterior graphic that enable the user to access information about the X3 with the touch of a finger. In retail environments, the kiosks have been a success as they allow customers to learn about the X3 at their leisure.

About POPAI

The Point-Of-Purchase Advertising International (POPAI) is the only trade association of the point-of-purchase advertising industry dedicated to serving its more than 1,700 members internationally by promoting, protecting and advancing the broader interests of P-O-P advertising through research, education, trade forums, and legislative efforts. POPAI aspires to enable our industry to influence consumers' buying decisions. The association seeks to advance the evolution of P-O-P advertising as a strategic advertising medium integrated into the marketing mix globally.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

   
http://www.bmwusa.com/
   http://www.bmwmotorradusa.com/
   http://www.miniusa.com/
   http://www.rolls-roycemotorcars.com/

NOTE TO EDITORS: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: http://www.press.bmwgroup.com