Automotive Communicators to Discuss Global Communication Strategies, Oct. 14 in Metro Detroit

RESEARCH TRIANGLE PARK, N.C., Sept. 21 -- Global communication strategies -- with a focus on China -- is the focus of the Fall Conference of the Automotive Public Relations Council (APRC), which will be held Thursday, Oct. 1, 20044, 2004 at the Dearborn Hyatt Regency in Dearborn, Mich. The event is co-sponsored by the Detroit Chapter of the Public Relations Society of America (PRSA).

The event will include a media panel featuring leading international automotive media and a best practice session from suppliers discussing their best practices in global media relations. Gloria Petersen, president of Global Protocol, will discuss how to cross cultural social barriers and discuss proper etiquette when dealing with international customers and media.

Other presentations include:

-- Integrating Global Communications Teams: Thomas McDonald, executive vice president, ThyssenKrupp USA

-- Communicating with the Chinese -- Crossing Cultural Boundaries: Dr. Agustin Arbulu, professor of international management, Northwood University

-- What Have You Done for Me Lately: Kay Bransford, vice president of marketing communications, Vocus Inc.

-- Management is from Mars, PR is from Venus -- How to Speak the Language of Management Around the World: Katie Delahaye Paine, CEO, KDPaine & Partners

-- Understanding the Chinese Auto Industry: Wayne Xing, editor and publisher, China Business Update

Information about the meeting and registration materials are available from APRC at 919-549-4800, ext. 872, or by sending an e-mail to jdowd@mema.org . The conference brochure can also be downloaded from http://www.autopr.org/ . The cost to attend the conference is $240 if registered before Monday, Sept. 27; $360 if registered after Sept. 27.

The APRC is a professional peer group of the Motor & Equipment Manufacturers Association.