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Thrifty Car Rental Launches 'Best Rate Guarantee' for Reservations Made on THRIFTY.com

TULSA, Okla., Sept. 20 -- Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. , is the first in the car rental industry to launch a "Best Rate Guarantee" for reservations made on http://www.thrifty.com/ . Beginning September 15, 2004, the company guarantees that the lowest published on-line rate for Thrifty Car Rental can only be found at THRIFTY.com.

"Many consumers use intermediary sites when it comes to shopping for travel, which is convenient, but doesn't always deliver the best price or value," said Brian Carpenter, Vice President of Sales, Marketing and Advertising. "Because Thrifty offers the best pricing on its own web site -- THRIFTY.com -- we are prepared to back up that promise with the Thrifty Best Rate Guarantee: If customers find a better Thrifty rate anywhere else on the web, we'll match the rate plus take an additional 10% discount off."

This offer excludes special rates such as package rates, rates found on opaque shopping sites and corporate account rates. To take advantage of the Best Rate Guarantee, customers must book at least 48 hours in advance on THRIFTY.com. If, within 24 hours of booking, a better Thrifty rate is found, the customer must complete an on-line claim form. To qualify, the competing rate must be for the same arrival and pick-up dates, city, car class, etc. Customers will be notified of the outcome within 12 hours of filing a claim.

"We are predicting that Thrifty's Best Rate Guarantee program will be very popular with customers," said Carpenter. "There will be no doubt in customers' minds that THRIFTY.com offers the best rates that Thrifty has to offer, bar none."

Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 1,100 locations in 64 countries.