Lithia Motors to Present at Thomas Weisel Consumer Conference September 28, 2004

MEDFORD, Ore.--Sept. 17, 2004--Lithia Motors, Inc. today announced that company management will present at the Thomas Weisel Consumer Conference being held at the Mandarin Oriental Hotel in New York City. The company will present at 10:00 a.m. EST on Tuesday, September 28, 2004.

Listeners will need to register and listen at the following web address:

http://www.visualwebcaster.com/event.asp?id=24681

Listeners should go to this site at least 15 minutes prior to the event to register. For those unable to listen to the live broadcast, a replay will be available for up to 30 days by accessing the above address. There is no charge to access the event.

About Lithia Motors

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 83 stores and 152 franchises in 12 Western states and over the Internet through "Lithia.com-America's Car & Truck Store." Founded in 1946, Lithia expanded from one dealership to a $2.5 billion industry-leading dealer group by 2003. Lithia became a publicly traded company in 1996. The company retailed 95,255 new and used vehicles in 2003. Lithia also arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. In Fortune magazine's 2004 "Most Admired Companies" survey, Lithia ranked No. 2 among all dealerships in the Automotive Retailing/Services category. Highlighting the great partnerships it has developed in each community, the list ranked Lithia No. 1 in "social responsibility," one of eight criteria used to measure each business against its competition.

For additional information on Lithia Motors, contact: Jeff DeBoer, Senior VP and Chief Financial Officer 541-776-6868 (E-mail: invest@lithia.com) or Dan Retzlaff, Director Investor Relations at 541-776-6819 or log-on to: www.lithia.com -- go to About Lithia -- Investor Relations