Bad Toys Holdings' to Exhibit at Las Vegas Bike Fest 2004; American Eagle, Bad Toys' Subsidiary, to Exhibit 11 New Customized Motorcycles

KINGSPORT, Tenn.--Sept. 16, 2004--Bad Toys Holdings, Inc. (OTCBB: BTYHV), a manufacturer and seller of custom V-Twin motorcycles, custom street rods and provides brokerage service to custom, classic cars, and motorcycle owners, announced it will be exhibiting at this years Las Vegas Bike Fest September 16 - 19, 2004 being held at the Cashman Center located at 850 Las Vegas Blvd. N, Las Vegas, NV.

The Las Vegas Bike Fest caters to a nation-wide audience of motorcycle enthusiasts and customers. Bad Toys Holdings through its subsidiary American Eagle Manufacturing will be exhibiting 11 of their latest customized motorcycles.

The show's attendance last year was more than 24,000 with 80% of the registered attendees coming from out of state and this year the show is expected to beat last years attendance. This is an excellent opportunity to provide more exposure for Bad Toys and its subsidiaries.

"We would like to extend an invitation to everyone to come visit us in Las Vegas as we exhibit our top-of-the-line motorcycles at this weekends Las Vegas Bike Fest," stated Larry Lunan, Bad Toys Holdings' President and CEO.

ABOUT BAD TOYS HOLDINGS, INC.

Bad Toys Holdings, Inc. (formally Bad Toys, Inc.-BTOI) is a Nevada corporation engaged in the business of manufacturing and selling custom V-Twin motorcycles, custom street rods, maintains a retail outlet, and provides brokerage service to custom, classic cars, and motorcycle owners. American Eagle Manufacturing Company, Inc., a subsidiary of Bad Toys Holdings, Inc., is in the business of manufacturing custom high-end performance motorcycles.

The Company's 35,000 square foot production facility is located in Carlsbad, California. American Eagle brand motorcycles are assembled in-house, with double powdered coated frames and available "trick" paint schemes. Bad Toys' American Eagle motorcycles are listed in the NADA and Kelly Blue Book.

For further information, contact Bad Toys Holdings, Inc. at (423) 247-9560. Further information about the company may be obtained on its Web site at www.badtoys.net.

Certain statements in this release and other written or oral statements made by or behalf of the company are "forward looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including market acceptance of the company's services and projects and the company's continued access to capital and other risks and uncertainties outlined in its filings with the Securities and Exchange Commission, which are incorporated herein by reference. The actual results the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.