Diamond Powersports Introduces its New 'Sportbike Innovation in Motion' Mobile Superstore

FORT LAUDERDALE, Fla., Sept. 16, 2004; Diamond Powersports Inc. is proud to announce it has unveiled its newest marketing weapon -- the "Sportbike Innovation in Motion" mobile superstore. With an air conditioned, custom showroom of over 800 square feet, this creation was designed to help maximize product awareness for the entire Diamond Powersports' product line.

Pierre Elliott, CEO of Diamond Powersports said, ''We're very excited to have our new ''rolling'' showroom. The interior sports a motorcycle store design, but its appearance around the country at AMA & NHRA races, National Round-ups, and other large motorcycle events is the real story here. Our new mobile showroom will surely demonstrate the success Diamond Powersports and the eight major distributors that carry our line of sportbike accessories.''

Sharing the heartbeat of ''innovation'' with CEO Elliott, the team at Diamond Powersports successfully designed and transformed a 49-foot trailer into a marketing marvel.

''From its bold red exterior design to its cutting edge sporty interior, everything about this ''Sportbike Innovation in Motion'' mobile super store reflects ingenuity at its finest,'' said Mr. Elliott.

As sportbike enthusiasts enter the store through its double glass doors and steps onto the red carpet, he is greeted with an array of stimuli that awakens the senses. Visitors first encounter on the showroom floor a show-stopping Anniversary Edition Hayabusa, sporting all of the company's 20 Busa accessories.

Next, a flat screen TV on one wall is showing footage of the industry's best sportbike stunt riders showing off their skills. The experience continues as the stainless slatwalls show off company awards, displays and a full array of high quality, innovative sportbike accessories that explain why Diamond Powersports is now an industry leader in the manufacturing of aftermarket parts for the sportbike enthusiast.

For more information on the tour schedule for the ''Sportbike Innovation in Motion'' mobile superstore or to find an authorized distributor / dealer near you, contact Diamond Powersports at +1-800-466-8606 or e-mail sales@diamondpowersports.com. A view of our complete line of Diamond Powersports sportbike parts & accessories can be found at our website at http://diamondpowersports.com/ .

About Diamond Powersports

Diamond Powersports is the leading supplier of innovative motorcycle parts and accessories to the motorcycle aftermarket. Founded in 1992, it manufactures and distributes custom parts such as its Flame/frame sliders, lowering links, foot pegs, chain guards, kickstands and other miscellaneous sportbike accessories. The Diamond Powersports product line now includes nearly 400 innovative aftermarket motorcycle parts for the sportbike enthusiast.