Robby Unser Powers Up New Spark Plug

ALBUQUERQUE, N.M., Sept. 16 -- World-famous race car driver, Robby Unser, has signed an agreement with Albuquerque-based ENERPULSE, Inc. to endorse its DirectHits(R) product. Indy 500 racer and winner of the Pikes Peak International Hill Climb an unprecedented 9 times, Unser will represent DirectHits in the media, racing venues and trade shows.

"Robby is a perfect partner for DirectHits," said Daniel Parker, Chief Executive Officer of ENERPULSE, Inc. "His association with horsepower and a sincere passion for motor sports safety is the exact image for our products ... safe power."

DirectHits is a patented spark plug that dramatically increases horsepower and fuel economy in racing off-road and street vehicles. The bolt-on product achieves its results by storing ignition energy in an electrical device called a capacitor. The release of the stored energy burns fuel in the engine more efficiently resulting in the performance gains DirectHits has become know for.

Robby Unser commented that "the Unsers have always been attracted to automotive performance and that is why I am so captivated by DirectHits. When I saw an immediate 10.5% improvement in horsepower on a stock 2004 Chevy Avalanche just by installing DirectHits, I was convinced. After years of working with the same old sparkplugs in my racecars, I'm proud to be part of a new evolution in ignition performance!"

ROBBY UNSER RACING is a professional Auto Racing organization that specializes in product endorsements, marketing services, new business development and event promotions.

ENERPULSE, Inc. is a privately held company with offices in Albuquerque, NM. Founded in 1996, ENERPULSE, Inc. develops and markets products based on pulse power technology.