The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Microvision Features Nomad Expert Technician System At North America's Premier Trucking Association Conference

BOTHELL, Wash.--Sept. 14, 2004--

  Company expands automotive marketing efforts into trucking industry for its unique wireless computer with head-worn, see-through display  


Microvision, Inc. , today announced that it will showcase the Nomad Expert Technician System to the American Trucking Association at their annual TMC (Truck Maintenance Council) meeting, September 14 - 16, in Nashville, TN.

TMC, a council of American Trucking Association, is North America's premier technical society for truck equipment, information technology and logistics professionals. TMC member fleets represent 1.3 million trailers, more than 750,000 straight trucks and more than 600,000 Class 8 tractors purchased in the United States -- one-third of the commercial vehicles operating on U.S. highways.

"Truck maintenance and service is another significant market opportunity for the Nomad System," stated Chris Johnston, Microvision Marketing Manager, Automotive and Trucking. "There are approximately 25,000 new heavy truck and automobile franchises in the U.S., plus more than 160,000 after-market repair facilities, according to U.S. Government Census statistics. All face the challenge of increasing complexity in new vehicles and a critical shortage of trained technicians. The resulting situation is a need to apply technology in order to gain efficiency in throughput and to reduce errors. We are honored by the invitation from the American Trucking Association to present the Nomad System at this annual meeting, and to initiate direct dialogue about our product offering with many of the leading companies in the trucking industry."

Microvision has demonstrated productivity gains associated with using the Nomad Expert Technician System in automobiles and heavy trucks in trials with American Honda Motor Company and Volvo Trucks, North America. Gains of up to 40% have been demonstrated in field trials of the Nomad System. "We can translate the productivity benefits we've seen in these trials to the entire trucking industry," Johnston added. "We have a proven solution that we're shipping today and we're ready to deploy the Nomad System into the medium and heavy duty truck market."

The Nomad Expert Technician System is the world's first wearable, wireless computer with a head-worn, see-through display, providing maintenance technicians and service personnel with hands-free access to online repair information and equipment history while they work. This not only saves time, but allows less experienced technicians to work with a higher level of accuracy. Having all the information in the technicians' visual field as needed, whether up on the engine or in the cab, means fewer guesses or mistakes. Getting it right the first time is equally as important as getting the truck on the road quickly.

In a study commissioned by Microvision and performed by Salire Partners, a formula for return on investment (ROI) with the use of Nomad Expert Technician Systems was created for a typical heavy truck dealership. At the measured 31% time efficiency gain in the Volvo Trucks trial and a projected 50% usage of the Nomad tool for diagnostics and complex procedures, a dealership could realize an ROI of $2,292 per technician, per month. Annualized for eight technicians the ROI can be as high as $113,000.

About Microvision: www.microvision.com. Headquartered in Bothell, Wash., Microvision, Inc. is the world leader in the development of high-resolution displays and imaging systems based on the company's proprietary silicon micro-mirror technology. The company's technology has applications in a broad range of industrial, professional, military, medical and consumer products.