Chrysler Group Reports August Certified Pre-Owned Vehicle (CPOV) Sales Increase 20 Percent
* Year-To-Date Sales Increase 13 Percent Year-Over-Year
AUBURN HILLS, Mich., Sept. 10 -- Chrysler Group, an industry leader offering one of the best Certified Pre-Owned Vehicle (CPOV) programs with comprehensive coverage, continues the strong performance pace set during 2004 by posting sales of 7,615 certified pre-owned vehicles for August. This represents an improvement of 20 percent over August 2003 sales of 6,365 units. Year-to-date sales for Chrysler Group CPOV totaled 66,149 units, 13 percent higher than the same period in 2003.
"The Chrysler Group CPOV program continues to set the pace in terms of sales and added value to the customer," said Ray Fisher, Chrysler Group, Vice President - Sales and Service & Parts Operations. "Our CPOV program breaks through the clutter offered by lesser programs. Customers are attracted to our program because of its simplicity, quality, and levels of coverage. That's driving our exceptional sales growth."
Marketed as "Brand Spankin' Used," Chrysler Group Certified Pre-Owned Vehicles are only sold by Chrysler, Dodge and Jeep(R) dealers who have earned the Five Star certification. Five Star Certification is a comprehensive validation of the dealership's facilities, operational processes, salesperson and technician training accreditation as well as customer satisfaction survey ratings. Approximately 2,400 Chrysler Group dealerships in the U.S. are certified as Five Star.