Toyota's Hire A Hero Program Debuts at Richmond
HIRE*A*HERO JOB PROGRAM FOR VETERANS
TO GET NASCAR TREATMENT
RICHMOND, Va., (Sept. 8, 2004) - Toyota Motor Sales, U.S.A., Inc., and Bill Davis
Racing announced today the No. 22 Toyota Tundra of Bill Lester will carry a special
"Hire*A*Hero" logo at the Kroger 200 NASCAR Craftsman Truck Series race at Richmond
International Raceway on Sept. 9. The new Hire*A*Hero program will help the men and
women of the various military branches search a special Web site for job opportunities at
Toyota and Lexus dealerships throughout the U.S.
Hire*A*Hero is open to all of the service branches, including the Army, Navy, Air
Force, Marine Corps, Coast Guard and National Guard. It allows members of the military to
search specific areas of the country for employment information at more than 1,400 Toyota
and Lexus dealerships, and both corporate and manufacturing facilities. The Hire*A*Hero
Web site is accessible from both www.toyota.com/hero and www.lexus.com/hero, and it will
be linked from various member-support Web sites associated with the military branches.
Nearly 600 jobs were listed at the Hire*A*Hero Web site when it launched.
"NASCAR racing is very popular among our military forces all over the world, and we
want to do everything we can to get the word out to our veterans about this great program,"
Lester said. "All of these men and women are heroes to me, and it's an honor to help inform
them about Toyota and Lexus job opportunities when they decide to return to civilian life."
Among the positions listed for the Toyota and Lexus dealership include sales
consultants, service technicians and front-office support staff. With the auto industry
currently facing a shortage of highly skilled automotive technicians - as many as 60,000 by
some estimates - military veterans often have technical experience and training that can
translate into the civilian workplace.
"Our dealers have found that the men and women of the U.S. military make up
one of the best talent pools in America," said Don Esmond, senior vice president of Toyota
Motor Sales, U.S.A., Inc., who was a Marine Corps helicopter pilot in Vietnam. "Toyota and
Lexus dealerships employ more than 100,000 people across the nation, and at any one time
there are more than 1,000 job openings. It can be difficult transitioning back into the civilian
workplace, and we want to make sure veterans are aware of what's available at Toyota and
Lester's No. 22 Toyota Tundra race truck also will carry the Hire*A*Hero logo at the
Las Vegas 350 NCTS race on Sept. 25. Both races are near large military bases. Lester
led 19 laps earlier season at the Charlotte race.
"It would be great to put the Hire*A*Hero Tundra out front in those events and help
reach as many in the men and women of the armed forces as possible," Lester said.
Toyota also recently announced the introduction of a five-year, $1.25-million
endowment to the Marine Scholarship Foundation. The scholarships are earmarked for the
children of current and former Marines, with special attention to children whose parents
were killed or wounded in action.
Toyota Motor Sales, U.S.A., Inc. (TMS) is the sales, marketing distribution and
customer service arm of Toyota, Lexus and Scion in the United States, marketing products
and services through a network of 1,417 Toyota and Lexus dealers in 49 states.
Established October 31, 1957, TMS and its subsidiaries are also involved in logistics,
motorsports, R&D and general aviation.