R. L. Polk & Co. Announces PolkOne(R) XPress

Latest Offering Provides Unmatched Auto, Credit Lending Offers

SOUTHFIELD, Mich., Sept. 7 -- R. L. Polk & Co. today announced the launch of PolkOne(R) XPress -- an innovative, automotive credit- based list offering and locator of qualified buyers for pre-approved lender programs. PolkOne(R) XPress builds on the company's existing PolkOne(R) offering with enhanced capabilities, a more user-friendly system, a highly competitive pricing structure and industry-leading customer service.

PolkOne(R) XPress differentiates itself from the competition by leveraging both proprietary automotive data and demographic information, making it desirable for promotions aimed at customers with sub-prime and prime credit scores. The system is designed to quickly and efficiently isolate and deliver individuals that meet both credit and non-credit qualifying criteria (e.g. automotive brand affinity, age, ethnicity, income) -- a need strongly desired by automotive dealers and direct marketing agencies.

"PolkOne(R) XPress is a multi-sourced data solution that identifies and delivers the prospects dealers want in a matter of minutes," said Andrew Price, vice president of Polk Dealer Solutions. "Our customers have been asking for a product with the unique ability to raise their level of prospecting by adding demographics or our exclusive automotive predictive models -- taking prescreening to new heights. PolkOne(R) XPress clearly delivers on our customers' requests."

In addition to its many new features, highly aggressive pricing is a primary driver of the PolkOne(R) XPress launch initiative. Combined with its strong market performance, the new Polk offering is expected to rapidly win over automotive direct marketers and advertising agencies, and firmly establish itself as a product that delivers lower risk prospects with higher profit potential.