Iteris Holdings, Inc. to Present at Roth Capital Partners New York Growth Stock Conference on September 13, 2004

ANAHEIM, Calif.--Sept. 2, 2004--Iteris Holdings, Inc. (OTCBB:ITRSA)(OTCBB:ITRSB), a leading provider of traffic optimization and safety technology, today announced that Jack Johnson, chief executive officer of Iteris, Inc., will present at the Roth Capital Partners New York Growth Stock Conference at 1 p.m. (Eastern) on Monday, September 13, 2004. The conference is located at the St. Regis Hotel in New York City, and the company's presentation will be located in the Louis XVI Section A Room.

Mr. Johnson will discuss the Company's proprietary vision technology, which provides the foundation for both its state-of-the-art traffic optimization products and services, as well as its vehicle safety technology. He will highlight the various applications, market opportunities, and prestigious customer base that currently utilize Iteris' products. Specifically, the presentation will cover the Company's AutoVue(TM) lane departure warning system, which addresses the leading cause of passenger fatalities and will be offered as an option in two models of the 2005 Infiniti line of cars, and the Company's Vantage(TM) products which provide sophisticated intersection control systems, potentially replacing the expensive and unreliable systems embedded within pavement. In addition, a financial overview of Iteris will be discussed.

Investors can visit http://www.rothcp.com/ or the Investor Relations area at www.iteris.com to access a webcast presentation.

About Iteris Inc.

Iteris, Inc. is a majority owned subsidiary of Iteris Holdings, Inc., and is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris Holdings and Iteris, Inc. have headquarters in Anaheim. Investors are encouraged to contact the company at 714-774-5000 or at www.iteris.com.