Mitsubishi Motors Reports August U.S. Sales

CYPRESS, Calif., Sept. 1 -- Mitsubishi Motors North America, Inc. (MMNA) today reported August 2004 U.S. sales of 10,721 units, a three percent gain compared to July 2004 based on daily selling rate. Mitsubishi Motors has sold 123,715 units year to date in the United States.

"Dealer traffic has improved steadily over the past two months and retail sales trends are improving as we remain focused on building natural demand for our products," said Michael M. Tocci, MMNA senior vice president, sales, distribution and fleet. "Total sales have declined as we've eliminated risky financing deals and reduced our reliance on fleet sales, which will help us achieve healthy, long-term sustainable growth. Mitsubishi now offers the industry's best warranties and scheduled maintenance program, which are attracting consumers that want the confidence of owning the Best-Backed Cars in World."

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States, Canada, Mexico and Puerto Rico. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of nearly 750 dealers throughout North America. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

  Following is the sales breakdown for August 2004:

                            2004             2003             2004
                       AUG      CYTD     AUG     CYTD       AUG    CYTD

  ECLIPSE COUPE        884     9,195   3,444   20,837    -74.3%  -55.9%

  ECLIPSE SPYDER       317     6,491   1,032    8,533    -69.3%  -23.9%

  LANCER             1,879    28,778   4,619   34,286    -59.3%  -16.1%

  LANCER EVOLUTION     349     3,078     576    3,196    -39.4%   -3.7%

  LANCER SPORTBACK     186     1,176      --       --      0.0%    0.0%

  MIRAGE COUPE          --        --      --      171        -- -100.0%

  MIRAGE SEDAN          --        --      --        1      0.0%    0.0%

  GALANT             3,049    32,812   7,134   53,411    -57.3%  -38.6%

  DIAMANTE             138     2,808     470    6,567    -70.6%  -57.2%

  TOTAL CAR          6,802    84,338  17,275  127,002    -60.6%  -33.6%

  OUTLANDER          1,631    13,755   3,519   25,982    -53.7%  -47.1%

  MONTERO SPORT        609     5,592   1,897   15,487    -67.9%  -63.9%

  ENDEAVOR           1,385    16,278   3,912   14,809    -64.6%    9.9%

  MONTERO              294     3,752     777    5,838    -62.2%  -35.7%

  TOTAL SUV          3,919    39,377  10,105   62,116    -61.2%  -36.6%

  TOTAL             10,721   123,715  27,380  189,118    -60.8%  -34.6%

  US Assembled
   Cars:             4,250    48,498  11,610   82,781    -63.4%  -41.4%
  Imported Cars:     2,552    35,840   5,665   44,221    -55.0%  -19.0%
  US Assembled
   Truck/SUV:        1,385    16,278   3,912   14,809    -64.6%    9.9%
  Imported
   Truck/SUVs:       2,534    23,099   6,193   47,307    -59.1%  -51.2%
  US Assembled
   Vehicles:         5,635    64,776  15,522   97,590    -63.7%  -33.6%
  Imported Vehicles: 5,086    58,939  11,858   91,528    -57.1%  -35.6%

  ** Selling Days      MTD       YTD
  2004                  25       205
  2003                  27       205

   (1)  Galant, Eclipse, Eclipse Spyder
   (2)  Lancer, Lancer Sportback, Lancer Evolution, Diamante, Mirage Coupe,
        Mirage Sedan
   (3)  Endeavor
   (4)  Montero, Montero Sport, Outlander