Kia Motors America Announces August 2004 Sales

Sorento SUV and Optima Sedan are Strong Sellers; Year-To-Date Sales Up 7.4%

IRVINE, Calif., Sept. 1 -- Kia Motors America (KMA) remains on pace to set another annual sales record in 2004, despite August unit sales that were below the same month in 2003. Year-to-date sales of 180,670 are up 7.4-percent, while August sales totaled 21,132 versus 24,578 units sold during the same period in 2003.

After setting its second monthly sales record of the year in July, the Sorento mid-size SUV continues to be a strong seller with 5,139 units sold, a 23.8-percent increase over August 2003. The Optima mid-size sedan was another solid performer in August with 3,785 units sold, up 22.5-percent.

"Both Sorento and Optima have proven to be strong sellers throughout the year, and August was no exception," said Peter M. Butterfield, Kia Motors America's president and chief executive officer. "Our all-new Spectra sedan continues to receive rave reviews, and with the all-new Spectra5 five-door hatchback arriving in showrooms over the next few weeks, we're ready for a strong finish to 2004."

Kia Motors America is the U.S. sales, marketing and service arm of Kia Motors Corp. in Seoul, South Korea.

                      MONTH OF AUGUST              YEAR-TO-DATE

   Model             2004         2003            2004        2003

   Optima           3,785        3,089          31,650      22,071
   Rio              2,706        3,677          29,534      26,154
   Sedona           4,382        5,251          45,318      36,768
   Spectra/Sephia   4,374        8,523          29,163      50,043
   Sportage            -1           69              58       5,477
   Sorento          5,139        4,149          34,307      27,760
   Amanti             747          N/A          10,640         N/A

   Total           21,132       24,758         180,670     168,273