American Suzuki Sales up 39 Percent in August
BREA, Calif.--Sept. 1, 2004--American Suzuki Motor Corp. (ASMC) continues to achieve strong sales, posting a 39 percent increase in August 2004 compared to the same month last year and a 26 percent increase in year-to-date sales. In total, ASMC dealers sold 6,016 vehicles in August 2004 and 52,287 vehicles this calendar year.American Suzuki's success comes from the rapid introduction of new products, such as its top-selling Suzuki Forenza premium compact and Suzuki Verona midsize sedan introduced late last year. Continued growth is expected due to the launch of two additional vehicles to the 2005 model year line, the five-door compact Suzuki Reno and versatile Forenza Wagon, both scheduled to arrive in showrooms this fall.
"Suzuki is quickly becoming the brand of choice for smart, practical consumers who demand more for their money," said Koichi Suzuki, president of American Suzuki Automotive Operations. "In addition to new vehicles, Suzuki's continued success is the result of increased advertising and promotions, a renewed commitment to customer service and satisfaction, and dealer development programs including the Suzuki Square Retail Brand Image Program."
About American Suzuki
The Automotive Operations of American Suzuki Motor Corp., Brea, was founded in 1985 by Suzuki Motor Corp. ASMC markets automobiles in the United States through a network of about 500 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corp. (SMC), was founded in 1909, incorporated in 1920 and is based in Hamamatsu, Japan. SMC is a diversified worldwide automobile manufacturer with 139 distributors in 125 countries.
AMERICAN SUZUKI MOTOR CORP. MONTH-END REPORTING August CYTD 2004 2003 DSR % 2004 2003 DSR % Change Change VITARA: 290 646 -52% 2,732 3,615 -24% GRAND VITARA: 460 674 -26% 3,141 5,942 -47% XL-7: 1,799 2,000 -3% 13,193 16,574 -20% AERIO: 548 1,339 -56% 7,354 15,416 -52% FORENZA: 2,184 0 NA 16,871 0 NA VERONA: 735 0 NA 8,995 0 NA TOTAL: 6,016 4,662 39% 52,287 41,658 26% TRUCK DOMESTIC TRUCK: 290 646 -52% 2,732 3,616 -24% IMPORT TRUCK: 2,259 2,674 -9% 16,334 22,516 -27% TOTAL TRUCK: 2,549 3,320 -17% 19,066 26,132 -27% CAR DOMESTIC CAR: 0 0 NA 1 5 -80% IMPORT CAR: 3,467 1,942 93% 33,220 15,521 114% TOTAL CAR: 3,467 1,942 93% 33,221 15,526 114% TOTAL DOMESTIC: 290 646 -52% 2,733 3,621 -25% TOTAL IMPORT: 5,726 4,616 34% 49,554 38,037 30% GRAND TOTAL: 6,016 5,262 23% 52,287 41,658 26% Selling Days: 25 27 205 205