Ford Motor Company Reports August 2004 U.S. Sales
* Ford's August U.S. sales totaled 271,394, down 13 percent. * Ford F-Series posts record August sales of 84,996, up 15 percent. * Volvo sets August sales record on higher sales of new S40 sedan. * Ford announces fourth quarter North American production plan.
DEARBORN, Mich., Sept. 1 -- U.S. customers purchased or leased 271,394 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in August, down 13 percent compared with a year ago. [Note: Ford sales comparisons are not adjusted for selling days.]
Year-to-date through August, the company's sales were 2.25 million, down 5 percent compared with the same period a year ago.
Ford F-Series, America's best-selling vehicle, posted record August sales of 84,996, up 15 percent from a year ago. August was the twelfth month in a row of higher F-Series sales coinciding with the introduction of the new F-150 model last September. A new Super Duty model, built at Ford's Kentucky Truck Plant in Louisville, is now available at Ford dealer showrooms.
"The new F-Series Super Duty officially debuts during NFL Kickoff Weekend," said Jim O'Connor, Ford group vice president, North America Marketing, Sales and Service. "The 2005 model Super Duty is bigger, stronger, smarter and tougher than the previous version and any other product in its class."
Volvo dealers reported record August sales of 12,598, up 6 percent from a year ago. Sales for the new S40 sedan were 2,353, more than double the level of sales for the old model a year ago.
North American Production
The company plans to build 830,000 vehicles (225,000 cars and 605,000 trucks) in its North American assembly plants in the fourth quarter 2004. In the fourth quarter 2003, the company produced 900,000 vehicles (235,000 cars and 665,000 trucks).
In the third quarter of 2004, the company plans to build 755,000 vehicles (195,000 cars and 560,000 trucks), unchanged from the previously announced plan.
FORD MOTOR COMPANY AUGUST 2004 U.S. SALES
August Month % August CYTD %
2004 2003 Change 2004 2003 Change
Sales By Brand
Ford 224,909 254,579 -11.7 1,877,531 1,961,772 -4.3
Mercury 16,265 19,314 -15.8 134,127 138,217 -3.0
Lincoln 11,219 15,326 -26.8 90,958 106,577 -14.7
Jaguar 3,848 6,238 -38.3 31,899 36,062 -11.5
Volvo 12,598 11,837 6.4 93,817 90,952 3.2
Land Rover 2,555 3,790 -32.6 21,088 24,938 -15.4
Total Ford
Motor Company 271,394 311,084 -12.8 2,249,420 2,358,518 -4.6
Memo: Cars and
Trucks
Cars 73,748 99,669 -26.0 719,479 826,772 -13.0
Trucks 197,646 211,415 -6.5 1,529,941 1,531,746 -0.1
Total Ford
Motor Company 271,394 311,084 -12.8 2,249,420 2,358,518 -4.6
FORD BRAND AUGUST 2004 U.S. SALES
August Month % August CYTD %
2004 2003 Change 2004 2003 Change
Crown Victoria 3,222 4,623 -30.3 51,965 55,399 -6.2
Taurus 20,015 25,981 -23.0 183,994 219,908 -16.3
Focus 14,689 19,373 -24.2 151,287 159,417 -5.1
Thunderbird 833 1,092 -23.7 8,992 13,037 -31.0
Mustang 6,539 9,435 -30.7 88,135 98,127 -10.2
Escort 0 2,129 -100.0 1,210 16,968 -92.9
Total Ford Cars 45,298 62,633 -27.7 485,583 562,856 -13.7
Escape 15,037 15,438 -2.6 128,154 110,374 16.1
Explorer 30,603 36,254 -15.6 229,582 246,120 -6.7
Expedition 14,193 18,487 -23.2 106,868 122,401 -12.7
Excursion 1,169 2,097 -44.3 12,914 16,095 -19.8
Econoline/Club Wagon 13,518 12,428 8.8 118,770 111,360 6.7
Windstar 0 9,402 -100.0 2,950 91,178 -96.8
Freestar 6,647 0 NA 72,642 0 NA
Ranger 12,510 23,438 -46.6 113,673 151,285 -24.9
F-Series 84,996 73,698 15.3 598,218 545,582 9.6
Heavy Trucks 938 704 33.2 8,177 4,521 80.9
Total Ford Trucks 179,611 191,946 -6.4 1,391,948 1,398,916 -0.5
Total Ford Brand 224,909 254,579 -11.7 1,877,531 1,961,772 -4.3
LINCOLN AND MERCURY BRAND AUGUST 2004 U.S. SALES
August Month % August CYTD %
2004 2003 Change 2004 2003 Change
Grand Marquis 6,875 7,293 -5.7 58,118 60,831 -4.5
Sable 3,088 6,833 -54.8 31,796 43,036 -26.1
Cougar 0 0 NA 0 2,024 -100.0
Total Mercury Cars 9,963 14,126 -29.5 89,914 105,891 -15.1
Town Car 4,239 5,703 -25.7 34,055 40,186 -15.3
LS 2,540 3,591 -29.3 19,762 23,994 -17.6
Continental 0 0 NA 0 280 -100.0
Total Lincoln Cars 6,779 9,294 -27.1 53,817 64,460 -16.5
Total Mercury
and Lincoln Cars 16,742 23,420 -28.5 143,731 170,351 -15.6
Mountaineer 4,335 5,188 -16.4 31,552 32,326 -2.4
Monterey 1,967 0 NA 12,661 0 NA
Total Mercury Trucks 6,302 5,188 21.5 44,213 32,326 36.8
Navigator 2,725 3,098 -12.0 22,308 23,866 -6.5
Aviator 1,715 2,934 -41.5 14,833 18,098 -18.0
Blackwood 0 0 NA 0 153 -100.0
Total Lincoln Trucks 4,440 6,032 -26.4 37,141 42,117 -11.8
Total Mercury
and Lincoln Trucks 10,742 11,220 -4.3 81,354 74,443 9.3
Total Mercury
and Lincoln Vehicles 27,484 34,640 -20.7 225,085 244,794 -8.1
Total Lincoln Brand 11,219 15,326 -26.8 90,958 106,577 -14.7
Total Mercury Brand 16,265 19,314 -15.8 134,127 138,217 -3.0
JAGUAR BRAND AUGUST 2004 U.S. SALES
August Month % August CYTD %
2004 2003 Change 2004 2003 Change
XJ 672 1,262 -46.8 6,683 6,140 8.8
S-TYPE 807 1,371 -41.1 8,268 10,091 -18.1
X-TYPE 2,128 3,397 -37.4 14,987 17,888 -16.2
XK 241 208 15.9 1,961 1,943 0.9
Total Jaguar 3,848 6,238 -38.3 31,899 36,062 -11.5
VOLVO BRAND AUGUST 2004 U.S. SALES
August Month % August CYTD %
2004 2003 Change 2004 2003 Change
S40 2,353 1,123 109.5 14,963 9,468 58.0
V50 226 0 NA 594 0 NA
V40 75 286 -73.8 1,446 2,152 -32.8
S60 2,574 3,488 -26.2 21,023 25,074 -16.2
V70 993 791 25.5 7,662 8,208 -6.7
V70 XC 2,188 1,652 32.4 11,424 11,513 -0.8
C70 278 598 -53.5 2,932 3,101 -5.4
XC90 2,550 2,807 -9.2 24,127 21,936 10.0
S80 1,361 1,092 24.6 9,646 9,500 1.5
Total Volvo 12,598 11,837 6.4 93,817 90,952 3.2
LAND ROVER BRAND AUGUST 2004 U.S. SALES
August Month % August CYTD %
2004 2003 Change 2004 2003 Change
Range Rover 1,086 1,227 -11.5 7,800 6,935 12.5
Discovery 1,124 1,737 -35.3 9,219 11,385 -19.0
Freelander 345 826 -58.2 4,069 6,618 -38.5
Total Land Rover 2,555 3,790 -32.6 21,088 24,938 -15.4
NOTE TO EDITORS: Go to http://media.ford.com for news releases and high- resolution photographs.