IMN Launches E-Newsletter Service for Auto Dealers

--IMN:

WHAT:

For many auto dealerships, the potential lifetime value of an individual customer exceeds $100,000. IMN (iMakeNews, Inc.), a leading e-communications service provider, has launched Loyalty Driver(TM) to help dealers stay in touch with their local clients--strengthening ongoing relationships and nurturing high-value customers to encourage repeat sales.

DESCRIPTION:

Loyalty Driver is a monthly e-newsletter service created exclusively for auto dealerships. The unique service enables dealers to send clients lifestyle-oriented information that they want to read--from "hot cars" to maintenance guides to travel tips. The content is designed to drive traffic to dealers' Websites and the showroom floor, and ultimately deliver new sales. Every newsletter includes tools for measuring results and delivers valuable information for improving those results--issue to issue.

SERVICE INCLUDES:

Loyalty Driver is a turnkey service--making it quick and easy for dealers to develop and send highly professional newsletters. The service includes:

-- Feature articles such as: Vehicle descriptions, lifestyle items of interest (such as travel, real estate and consumer tips), automotive magazine articles, letters from management and custom content. Dealers can provide the content or obtain it from IMN.

-- Monthly editorial calendar management and planning.

-- Custom links, as required, to dealer Website pages, such as automotive specials, virtual tours, "contact me" forms, service scheduling forms and finance calculators.

-- "Refer a friend" traffic drivers.

-- Custom design and layout mapping directly to an auto dealer's brand.

-- Support and assistance for building and managing a subscriber database.

-- Management of e-mail distribution and bounced e-mails.

-- Secure access to detailed, comprehensive metrics on reader responses to continually improve the newsletter's "performance".

WHEN:

Immediately; a major dealership is already using the service.

FOR MORE INFORMATION about Loyalty Driver:

Contact IMN at 866-964-NEWS or see www.imninc.com/imn_loyalty_driver.asp

ABOUT IMN:

IMN (iMakeNews, Inc.) is a leading service provider specializing in e-communications. Originally focused on e-newsletters, IMN now delivers e-communications solutions that boost business performance and span e-newsletters, e-mail, micro-sites, weblogs, and robust tracking and analytics. IMN products are sold worldwide directly and through a host of reseller organizations. IMN has pioneered Informative Marketing(TM), a strategy for using online analytics to better understand customers and prospects, take action based on their responses to content, and improve the return on e-communications program investments. Founded in 1999 and funded by Brook Venture Funds, IMN services more than 1,000 accounts globally. The company's approach to e-communications has been embraced by major corporations such as Shell Oil, Wachovia, CitiStreet, ING, and General Electric. More information about IMN can be found at www.imninc.com or by calling 866-964-NEWS.