Polaris Industries Inc. to Present at the Raymond James Midwest Mini-Conference

MINNEAPOLIS--Aug. 2, 20043, 2004--Polaris Industries Inc. announced today that it will present at the Raymond James Midwest Mini-Conference at The East Bank Club in Chicago, Illinois on Wednesday, August 25, 2004 at 7:30 a.m. CDT. Mr. Mike Malone, Chief Financial Officer, will provide a brief review of the Company's past performance as well as future growth prospects.

The presentation will be available as a live audio broadcast from the Polaris web site at www.polarisindustries.com by clicking on the "Investor Relations" link on the lower navigation bar of the home page. The webcast may also be accessed from the following website: http://www.wsw.com/webcast/rjmc04/pii/

About Polaris

Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris homepage at www.polarisindustries.com.

With annual 2003 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), personal watercraft, Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is the recognized leader in the snowmobile industry; one of the largest manufacturers of ATVs in the world; and a leading manufacturer of personal watercraft. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, is rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Consumers can also purchase apparel and vehicle accessories anytime at www.polarisindustries.com.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.