ATX to Deliver Real-Time Traffic to Wireless Devices
Vindigo Studios teams with telematics provider to launch personalized traffic alerts
IRVING, Texas, Aug. 23 -- ATX Group, the world's second largest telematics service provider to the automotive industry, and Vindigo Studios, one of the best-known publishers of consumer applications for mobile devices, announced today the launch of a personalized, real-time traffic service that delivers congestion alerts and color maps directly to mobile phones.
The service provided to Vindigo marks the first time ATX has provided its personalized, real-time traffic service to wireless devices rather than directly to an automobile.
Vindigo Traffic(TM), is a fully customizable service that includes automated text alerts and continuously updated information. The subscription service also features estimated wait time for traffic jams and interactive color maps with flags marking delays caused by construction or accidents.
Unlike some traffic products, Vindigo Traffic offers an automatic text alert functionality. Subscribers can set the service to notify them via SMS with real-time information on traffic delays depending on their individual preferences. These options include personalized routes, multiple market- specific "hot spots," and time of day. Messages provide the cause and length of delays.
"When you're mobile, it's critical to have up-to-the-minute traffic information," said Jason Devitt, chief executive officer of Vindigo Studios. "And it's not always convenient to wait for the next traffic report. Like our other products, Vindigo Traffic provides all the information that people need, when they need it. In this case, it's before they start to commute or even when they're stuck in traffic."
"The ability to deliver timely traffic alerts is crucial," emphasized Ron West, Vice President, Sales and Marketing, ATX. "We've had several years experience delivering real-time traffic reports to vehicles and we've discovered that service use is more episodic than routine. People know their commutes, and what they can expect on a daily basis. Alerts help most when the unexpected happens, informing users of only what impacts them. The result is personalized, actionable information -- in advance."
Steve Millstein, ATX president and CEO, said the project with Vindigo demonstrates ATX's ability to leverage the development work in traffic applications that ATX has conducted for the automotive telematics industry and extend its benefits to wireless devices.
For more information and instructions on how to download Vindigo Traffic onto mobile phones, visit http://www.vindigo.com/traffic .
About ATX: Based in the Dallas-Fort Worth, Texas, area and Dusseldorf, Germany, ATX is the world's second largest provider of telematics services for the automobile industry, serving both North America and Europe. ATX telematics services are designed to provide enhanced safety, security and driving convenience to vehicle owners. These services include location- specific emergency and roadside assistance, automatic collision notification, stolen vehicle recovery, remote diagnostics and real-time traffic and navigation assistance. ATX, the largest independent telematics provider not owned by an automobile manufacturer or telecommunications firm, also provides telematics services designed to help automobile manufacturers and their affiliated dealerships to use telematics data to reduce costs, enhance vehicle servicing, and more closely manage customer relationships. ATX services are provided to vehicle owners through the brand names of its customers -- Mercedes-Benz, BMW, Maybach, and Rolls-Royce Motor Cars. For more information, visit http://www.atxg.com/ .
About Vindigo Studios: Vindigo Studios is one of the best-known publishers and developers of consumer information and entertainment applications for mobile devices. Vindigo Studios' proprietary technology and network of content partners power compelling applications on every major wireless carrier in the U.S. More than two million consumers have downloaded a Vindigo Studios application; Deloitte and Touche recently recognized the company as a "Rising Star" for its rapid revenue growth. More information can be found at http://www.vindigostudios.com/ . Vindigo is a registered trademark of Vindigo Studios, Inc. All other names may be the trademarks of their respective companies.