SmarTire Showcases its Tire Monitoring Systems at Major Trade Shows

Company's Marketing Program Targets North American and European Trade Fairs

RICHMOND, BC, Aug. 23 -- SmarTire Systems Inc. (OTCBB: SMTR) announced today the launch of a comprehensive marketing program that includes participation at leading industry trade shows in North America and Europe. In conjunction with its distributors and dealers, SmarTire is showcasing the company's complete product line of tire monitoring systems at these major international events.

John Taylor-Wilson, V/P Sales & Marketing, SmarTire Systems Inc., said, "SmarTire is exhibiting its innovative tire monitoring products at the most successful trade shows in North America and Europe this fall. These trade fairs have evolved into international marketing events that play an invaluable role in expanding new product awareness and achieving sales performance."

The first of these events took place last week and involved the North American recreational vehicle market. Sponsored by the Family Motor Coach Association (FMCA), the 72nd International Convention was held in Redmond, Oregon and attracted 20,000 attendees in more than 4,500 motor homes. The North American recreational vehicle market has eagerly endorsed tire monitoring systems and visitors to this annual event showed high interest in SmarTire products.

Intermot, scheduled September 15 - 19th in Munich, Germany, is the world's leading trade fair devoted entirely to the motorcycle industry with 1,000 international exhibitors, one million square feet of exhibition space in ten trade fair halls, an outdoor racetrack and a program of accompanying events. More than 150,000 visitors are expected from 80 different countries. SmarTire marketing personnel will be showcasing the company's innovative motorcycle product at this major event.

Concurrently, Automechanika will be held in Frankfurt, Germany September 14 - 19th. Automechanika is recognized as the most popular international trade fair for the automobile aftermarket and original equipment market with 70% of its 4,000 exhibitors and 40% of the expected 150,000 visitors originating from other countries. SmarTire, in conjunction with its German distributors, will be prominently displaying its passenger car systems at Automechanika 2004.

About SmarTire Systems

SmarTire develops and markets proprietary advanced tire pressure monitoring and technology systems for the global automotive and transportation industries. The U.S. Government, through the TREAD Act, has legislated that all new passenger vehicles must be equipped with tire monitoring systems beginning with a phased implementation in 2004. SmarTire is capitalizing on the rapidly emerging OEM and aftermarket opportunities. The company's vision is to become the preeminent provider of wireless sensing and control systems for vehicles worldwide. Incorporated in 1987, SmarTire has offices in North America and Europe.

An investment profile about SmarTire Systems may be found online at www.hawkassociates.com/smartire/profile.htm

Additional information about SmarTire Systems can be found on the website www.smartire.com. An online investor kit containing SmarTire press releases, SEC filings, current price Level II quotes, interactive Java, stock charts and other useful information for investors can be found at www.hawkassociates.com and www.hawkmicrocaps.com. Investors may contact Randy Halischuk, or Judy Leclercq, SmarTire at (800) 982-2001 email: investor_relations@smartire.com or Frank Hawkins or Julie Marshall, Hawk Associates at (305) 852-2383, email: info@hawkassociates.com.

This release contains various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 which represent the company's expectations or beliefs concerning future events of the company's financial performance. These forward-looking statements are further qualified by important factors that could cause actual results to differ materially from those in the forward-looking statements. These factors include the effect of competitive pricing, the company's dependence on the ability of third party manufacturers to produce components on a basis which is cost-effective to the company, market acceptance of the company's products and the effects of government regulation. Results actually achieved may differ materially from expected results included in these statements.