NEC Electronics Europe Takes the Honours for Frost & Sullivan Product Line Strategy Leadership of the Year Award - Press Release
To view this press release on the Internet, please click here: http://awards.frost.com/prod/servlet/press-release.pag?docid=23012726 Press Release NEC Electronics Europe Takes the Honours for Frost & Sullivan Product Line Strategy Leadership of the Year Award Frankfurt, Germany, August 19, 2004 For excellent discernment of customer needs and backing up that ability by optimising product lines as required by the automotive market in the European passenger car industry, NEC Electronics (Europe) GmbH is presented with the 2004 Frost & Sullivan Product Line Strategy Leadership Award. NEC's microcontroller product family, which comprises several platforms for electronic systems solutions in cars, has greatly benefited the European market for semiconductors in passenger cars. NEC's S_, F_ and D_Line microcontroller families cover different systems in passenger cars. While the S_Line is for car audio features, F_ and D_Lines are for body electronics and dashboard systems. The company also provides supplementary microcontrollers for powertrains, safety, security and chassis applications. "NEC Electronics uses reduced instruction set computing-based architecture with in-built flexibility, enabling reuse of software," says Frost & Sullivan research analyst Ramanan Rajagopalan. "This strategy provides original equipment manufacturers with greater choices in scalable microcontroller platforms for various features in cars." Increasing demand for flash memory integration capacity could expand the market for automotive microcontrollers. This has especially given rise to market expectations for more sophisticated 32-bit microcontrollers with embedded flash memory and interfaces such as control area network (CAN) and local interconnect network (LIN). The migration to higher-level microcontrollers is favourable to NEC's scalable microcontroller platforms. Apart from performance-enhancing features, the company also has a stake in the infotainment section with its graphical microcontrollers. Such a wide portfolio of microcontroller lines for all applications in a car has further distinguished NEC from its competitors. The increasing demand for comfort and safety features is set to trigger exponential growth in the number of microcontrollers in cars. With microcontrollers constituting a third of all electronic content in a car, NEC is well positioned to build on its current market share of 16 per cent. "NEC Electronics richly deserves the award for its ability to serve different market segments within an industry by repurposing technology," concludes Mr. Rajagopalan. About Frost & Sullivan Frost & Sullivan, a global leader in international strategic growth consulting and training, bestows Market Engineering Awards to companies demonstrating exceptional market share leadership skills in the increasingly competitive marketplace. Frost & Sullivan rigorously analyses specific criteria to determine Market Engineering Award recipients in a variety of regional and global market landscapes. Founded in 1961, Frost & Sullivan is headquartered in San Jose, California, with offices located worldwide. For further information, visit www.frost.com. Media Contact Frost & Sullivan Stefan Gerhardt Corporate Communications Frost & Sullivan Clemensstr. 9 60487 Frankfurt/Main Germany Phone 0049 69 77033-11 Fax 0049 69 234566 E-mail: stefan.gerhardt@frost.com http://www.awards.frost.com