Sport Wheels Invites Shareholders and Clients to the SEMA Show this November

LAS VEGAS--Aug. 1, 20048, 2004--Sports Wheels Inc., (Pink Sheets:SSWH), a premiere wheel technology company, today invites shareholders and clients to meet company directors at the SEMA show this November, at booth number 12482.

"We want to meet our customers and clients at the show as we prepare to show our products. We feel this show is a great environment to show our products as we enter the marketplace," stated Paul Stringer, President of Sports Wheels Inc.

Sports Wheels Inc. is a leading provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners. You can find out more about Sports Wheels Inc. by viewing our website. Please note that we can also be found under the symbol (Pink Sheets:SSWH).

The company plans to add additional member services to the website over the next month to support future investor relations questions. Sports Wheels Inc. has uploaded images of the new rims on the website, we invite you to check out the product. In the next several weeks we will be adding features to begin order processing. Please watch for new announcements and events at http://www.esportswheels.com.

About SEMA

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of AAIW, the SEMA Show attracts more than 100,000 industry leaders from over 100 countries for unlimited profit opportunities in the automotive, truck and SUV, marine and RV markets. SEMA Show 2004 is expected to draw over 50,000 domestic and international buyers through two million square feet of exhibits. The displays are segmented into 12 sections, and a New Products Showcase features more than 1,100 newly introduced parts, tools and components. In addition, the SEMA show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.