Motorola Launches Pininfarina Limited Edition Phone
Latest Phone Is Co-Branded With the Design Company Behind Ferrari
MONTEREY, Calif., Aug. 18 -- Motorola today announced the Pininfarina Limited Edition Motorola i833, designed by Pininfarina, the design company behind such iconic cars as Ferrari and Maserati. This marks the debut of the first mobile phone to come out of the alliance between Motorola and Pininfarina.
"Pininfarina's consolidated cultural and industrial roots, formed in over 70 years of design activity, and Motorola's 75 years in the field of communications, represent an essential point of convergence in this new relationship," said Paolo Pininfarina, chairman and CEO of Pininfarina Extra, the division of the Pininfarina Group dedicated to non-automotive industrial design. "Looking at the cell phone industry, I noticed a contrast between the technological progress and a lack of emotion and aesthetic personality. That is my vision: to turn mobile communication into an emotional experience."
Based on the Motorola i830 handset, the Pininfarina Limited Edition Motorola i833 mobile phone has a titanium-colored finish and a sleek shape inspired by the lines of a Ferrari car. The car-like housing of the handset also features a translucent internal lens that gives customers a peek into the "hood" of the phone, a gas tank-shaped audio jack cover and grill-like bottom connector cover, making this product ideal for the high-end auto enthusiast as well as anyone who appreciates quality design and luxury.
"The new line of Motorola iDEN mobile phones will combine the elegance typical of Pininfarina design with Motorola's technical innovations," said Rey More, senior vice president and general manager, Motorola's iDEN Subscriber Group. "Just as a Ferrari vehicle is as much about performance as it is about design, so too is this phone more than just a great design -- it's loaded with advanced technological features."
The Pininfarina Limited Edition Motorola i833 has a vibrant, 65,000-color internal display, walkie-talkie service for instant communication at the touch of a button from coast to coast and throughout much of the Americas, voice dialing and voice recorder, built-in speakerphone, external caller ID, GPS technology for location-based services, and Java(TM) technology for downloading ring tones, wallpaper designs, and applications. It will be sold with a leather pouch and unique desktop holder/pass-through charger.
The Pininfarina Limited Edition Motorola i833 mobile phone is expected to be available in the fourth quarter of 2004.
About Motorola's iDEN Subscriber Group
Motorola's iDEN handsets combine the capabilities of a digital wireless phone with "always on" Internet access, text pager, and two-way radio to enable users to instantly communicate with one or many individuals at the push of a button. For further information on iDEN handsets, visit http://www.motorola.com/iden .
About Motorola
Motorola, Inc. is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were U.S. $27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work and on the move. The company also is a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business. For more information please visit: http://www.motorola.com/ .
About Pininfarina Extra s.r.l.
Pininfarina Extra was founded in 1986, with the aim of extending the services, quality and skills that Pininfarina can offer to industrial companies operating in all business sectors except for the automotive and collective transport areas. The company draws directly on the know-how and research Pininfarina has acquired in over seventy years' experience in the manufacturing of cars and other means of transport and its activities are developed under the direct responsibility of Managing Director Paolo Pininfarina.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.
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