Motormite/Dorman New Catalogs and Web Site

COLMAR, Pa., Aug. 18, 2004; Motormite®/Dorman® today announced the release of three new Automotive Aftermarket catalogs and a renovated web site that supports the new publications. The new catalogs and web site feature hundreds of new-to-the-Automotive-Aftermarket parts that were previously only available at the OE Dealer. All catalogs feature the "Driving ReveNEW" theme, which identifies new parts and is indicative of the commitment Motormite/Dorman has to bringing new revenue to Automotive Aftermarket.

The Dorman Hard Parts Catalog (DHP24011) includes buyer's guide and application information for sixteen product categories including new categories such as Intake Manifolds and Rear Axle Shaft Kits. This Dorman Catalog also features expanded coverage in virtually all existing categories. The new Motormite Catalog (MM24010) combines buyer's guide and application information into one source making it easier for parts professionals to find complete part information. The catalog features expanded HELP! Branded Products that offer innovative repair options including "OE Alternatives" and "Replace the Part, Not the Whole Assembly" that save end-consumers hundreds of dollars. The Dorman Wheel Hardware and Oil Drain Plug Supplement (2400017) features new and updated applications for Wheel Hardware and Oil Drain Plugs and showcases three great assortments that make sure you have the right part in stock.

"These three catalogs give you an incredible selection of new parts, but we didn't stop there. We put significant effort into the catalogs to make sure our parts can be found easily. We also help you make the most of those parts by providing related technical and sale tips," stated Bill Hanvey, Vice President of Marketing for Motormite/Dorman. "We believe that these are the best catalogs we've ever produced, and we have transformed the catalog information to our new web site to accomplish the same task, finding parts easily."

The revitalized web site, http://www.MotormiteDorman.com, supports the catalog by creating category and product awareness, providing useful information, while making it simple for everyone to find a part. The home page features a search area that with as little as one click can get you to the product that you need. The person looking for a product has the option of searching by: Application, Part Category, OE Number, or Keyword. "We must make it as easy as possible for the customer to find our products," stated Hanvey. "We have some very unique products, so the easier our web site is to navigate, the more we satisfy our customer."

New Aftermarket products are the lifeblood at Motormite/Dorman, and the New Product Area educates users about all of the new parts that are available. "We are always looking for new product," declared Hanvey. "That is why on every page, a customer has the ability to give us their suggestion for a new product or let us know the last part they purchased from an OE Dealer. The `Tech Talk' Section offers users technical information about a part including installation instructions, technically speaking bulletins, and the ability to interact with our technical team via an e-mail link. The Marketing Tool Chest provides electronic versions of product support collateral such as advertisements and sell sheets that can be viewed or printed. We are offering our customers more than ever before on our newly renovated web site and it is just a click away."

Motormite/Dorman is a leading supplier of OE Dealer "Exclusive" automotive replacement parts, automotive hardware and brake products to the automotive aftermarket and household hardware to the general merchandise markets. Motormite/Dorman automotive parts and hardware are marketed under more than thirty proprietary brand names, through its Motormite, Dorman, Allparts, Scan- Tech, MPI and Pik-A-Nut businesses. Motormite/Dorman is a Division of R&B, Inc. , and its web site can be accessed at http://www.MotormiteDorman.com.