J.D. Power Study Shows Kelley Blue Book Most Visited Automotive Site Among Used Vehicle Buyers

IRVINE, Calif., Aug. 17, 2004; Kelley Blue Book's Web site (http://www.kbb.com) has once again been shown to be the most visited automotive site among used-vehicle buyers by J.D. Power and Associates' 2004 Used AutoShopper.com Study. Since J.D. Power first completed the Used AutoShopper.com Study in 1999, Kelley Blue Book has been the most visited used-vehicle auto site. The 2004 Used Autoshopper.com Study is based on responses from more than 12,000 actual owners of used cars who purchased pre-owned vehicles. "More new and used car buyers and sellers come to Kelley Blue Book for information because they trust the objective, relevant information we provide," said Stephen Henson, Executive Vice President, Sales and Marketing, Kelley Blue Book. "Because we have always focused on the vehicle transaction itself, we are the only information source trusted by consumers, dealers, financial institutions and the automotive industry."

Kbb.com is America's No. 1 Vehicle Information Resource

* Most visited automotive site among used-vehicle buyers by J.D. Power and Associates New AutoShopper.com Study(1)

* More than 7 million unique shoppers each month(2)

* More than 1 million pricing reports generated on the site daily(2)

* Trusted and relied on by consumers, dealers, auto manufacturers, financial institutions and government(2)

* Kelley Blue Book has been providing new car information since 1965 and on the Internet since 1995(2)

"Kbb.com remains far and away the industry's most visited site by actual buyers; attracting more unique buyers than any other two automotive sites combined," said Henson.

(1) JD Power and Associates (2) Kelley Blue Book