Ford Raises F-150 Rebate on In Stock Units

DETROIT, Aug 16, 2004; Reuters reported that Ford Motor Co. has increased cash rebates on two of its 2004 F-Series pickup truck models by $500 to cut inventories of unsold vehicles, a spokesman said on Monday.

Consumers buying the F-150 regular cab pickup with no rear seat and the four-door SuperCrew version will get the extra cash through the end of the month, Ford spokesman David Reuter said.

Total cash rebates on the F-150 regular cab and SuperCrew trucks have been raised to $3,500 and $2,500 respectively, Reuter said.

Earlier this month, General Motors Corp. set the basic cash rebate on most of its 2004 model cars and trucks at $3,500 and $4,500 respectively.

Both automakers have been struggling with aging vehicle lineups, which require more profit-eroding discounts to sell.