Cingular Helps Race Fans Get a Grip on All the Latest News Around Their Favorite RCR Drivers
Cingular Customers Can Now Receive the RCR Report Directly on Their Handsets
ATLANTA, Aug. 16 -- The NASCAR Cup season is heating up this summer and Cingular Wireless is giving its customers the chance to follow all of the exciting racing action from the palm of their hand. Thanks to Cingular and Richard Childress Racing (RCR), the wireless phone is now the best way to stay on top of all the latest on- and off-track news via the RCR Report.
The RCR Report is a race fan's opportunity to follow the news as it happens. By opting in to have the RCR Report delivered directly to their handset, Cingular customers can receive news on Robby Gordon and the No. 31 Cingular Wireless Chevrolet as well as the rest of the RCR drivers, including Kevin Harvick and Dave Blaney. Cingular customers can also:
* Get access to exclusive RCR team news, including pre- and post-race reports * Learn about impending driver appearances and interviews * Receive all the important scoops surrounding upcoming races * Read race recaps and candid driver analysis
"Taking the RCR Report wireless is a great way to accommodate Cingular customers who are on the go as much as I am and still want to stay in touch with what's going on with our team," said Gordon. "My Cingular phone is a vital source of information for me when I'm on the road, and I know how much race fans today rely on their wireless phones for exclusive data content. With the RCR Report, we're able to reach out to our fans and provide meaningful insight into the performance of Team Cingular and all of the RCR teams week in and week out."
Signing up is simple. To enroll: * Text "RCR" to 727 or Log onto http://www.mywirelesswindow.com/ * Register under the alert catalog * Enter Cingular username/password * Sign up for NASCAR news/teams/drivers
In addition to the RCR Report, Cingular customers can use their wireless handset to receive NASCAR.com To Go, the exclusive window into everything going on in the NASCAR world. Can't get to the track? NASCAR.com To Go delivers breaking NASCAR news, detailed driver information, live race leaderboards, current standings and schedules directly to the handset.
To launch NASCAR.com To Go: * Select Internet Access * Launch Cingular Media Net Home Page * Select More Sports * Select NASCAR
"The RCR Report and NASCAR.com To Go offerings are two more ways that Cingular brings the excitement of NASCAR to its customers," said Rob Hyatt, executive director of marketing, Cingular Wireless. "With the increasing popularity of NASCAR among Cingular customers, this unique data offering will only fuel the momentum."
For an added adrenalin rush, race fans are invited to take the Race Talk $1 MILLION Challenge. Using their Cingular phone, fans simply text the word "RACE" to number 191. They will then receive a text message with the weekly polling question with four possible answers to choose from. For every week they participate, they will be entered into the grand prize drawing for a trip to Miami to meet Robby Gordon and the chance to play for a $1 million cash prize! The Cingular Race Talk $1 MILLION Challenge ends November 11, 2004. For complete rules or to register online, please visit http://www.cingularpromos.com/racetalk/ .
ABOUT CINGULAR WIRELESS
Cingular Wireless, a joint venture between SBC Communications (NYSE - SBC) and BellSouth (NYSE - BLS), serves more than 25 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Cingular is the largest provider of GSM services in the United States, and has a 100 percent digital GSM/GPRS footprint across its service area. It also launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular also provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com/ . Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom .