ASA Says Yahoo! to Internet Broadcasts

PENDLETON, Ind. (August 13, 2004) - The American Speed Association and Yahoo! Sports (http://sports.yahoo.com)
have reached an agreement that calls for audio coverage of the remainder of the 2004 ASA National Tour schedule
to be webcast live on the Internet. These broadcasts will include live coverage of qualifying and races, and start with
the August 14 ASA Racing Jennerstown 250 at Jennerstown (Pa.) Speedway.

"We experienced a phenomenal response to the test from the race at Indianapolis Raceway Park," said John Macik,
ASA's executive vice president and COO. "The feedback we received from that RSBN.net broadcast reinforced our
suspicions that this was something our fans wanted to help keep them abreast of what was happening during the
ASA National Tour races if they couldn't be at the track in person. We are confident that Yahoo! Sports will bring their
technology experience to help us elevate this program to the next level."

To listen in from Jennerstown Speedway, or any of the ASA National Tour events, simply visit the ASA Web site,
www.asaracing.com, and click on the "tune in" icon. This will open up a new window and the stream will automatically
begin. Users can work on the computer while listening, or just leave it on like a radio.

The agreement allows for Yahoo! Sports to provide ASA with up to nine hours of broadcast time, enabling ASA to
offer more action from the track, including qualifying, pre- and post-race coverage, and the race itself. Future plans
could include adding companion events to the broadcast, such as when the ASA Late Model Series runs in
conjunction with the National Tour cars. Another exciting element to this program is that the broadcasts will be
archived for one year to allow listening at the user's convenience.

"The American Speed Association has a long history in stock car racing and a loyal fan following," said Brian
Grey, general manager of Yahoo! Sports. "We are thrilled to add them to our growing list of broadcast services
partners, alongside other top motorsports properties such as NHRA Drag Racing and the Indy Racing
League."

The American Speed Association is based in Pendleton, Ind., and has offered stock car racing programs since
1968, including the ASA National Tour, ASA Late Model Series, several regional touring series, and the ASA
Member Track programs. For additional information, visit asaracing.com.


                                       - www.asaracing.com -

For More Information, Contact:
John Clark
Executive Director/Communications
American Speed Association
(765) 778-8088, ext. 217
jclark@asaracing.com