Super Street Magazine Tunes-up with Bumper-to-Bumper Redesign - Bold Content and Edgy Design Targets Growing Young Male Demographic with Tuner Lifestyle -

LOS ANGELES--Aug. 9, 2004--PRIMEDIA Inc., today announced the debut of the redesigned SUPER STREET magazine, the leading publication dedicated to the personalization and performance enhancement of compact street cars. The bold new design brings to life the fun and irreverent attitude inherent in the emerging tuner lifestyle, and is exemplary of PRIMEDIA's commitment to investing in the editorial quality and design of its products to better serve the passions of its readers. The re-vamped September issue of SUPER STREET is available on newsstands now.

"PRIMEDIA is reinvesting and upgrading both its print and online properties," said John Rousseau, president of PRIMEDIA's International Automotive Group. "This initiative further demonstrates our commitment to serve our readers with the information they crave in a form they want, and our ability to evolve with the rapidly expanding tuner market."

The 315-page September issue is packed with energized, edgy content that incorporates a humorous tongue-in-cheek editorial approach appealing to the younger male audience. Remaining true to its mission of delivering extensive technical information and unparalleled feature coverage of the automotive aftermarket, the new SUPER STREET also serves to entertain its readers with information on what young guys love most: cars, girls, entertainment, music and games.

"The tuner market is much more than a hobby or a trend, it's a way of life for our readers," said John Naderi, editor of SUPER STREET. "With this in mind, we set forth upon this redesign to create the only car magazine in this category that serves to entertain as well as inform. Every month we plan to further push the limits with our humorous, non-traditional approach."

SUPER STREET's sleek new design comes loaded with loud "in-your-face" typography and humorous graphics combined with bold, brassy photography. Additionally, each issue contains three-to-four new editorial features covering men's lifestyle topics, on top of regular editorial columns such as "JoyStick," "Plugged In," and "Reader's Rides."

The magazine's cutting-edge editorial style connects directly with its readers and serves a niche audience that has attracted large endemic and non-endemic advertisers, including McDonald's, RadioShack, Speed Channel, and leading video game manufacturers such as Sony.

"SUPER STREET fills a gap in the marketplace by presenting a unique opportunity for advertisers to directly reach the 16-24 year-old young male demographic," said Howard Lim, group publisher of PRIMEDIA's International Automotive Group. "This magazine connects with the lifestyle and mindset of the elusive young male and addresses what is most important to them."

About SUPER STREET Magazine

Published by PRIMEDIA's International Automotive Group, SUPER STREET reaches more than 1 million dedicated tuner enthusiasts each month. Introduced in 1988, Super Street and its Web site www.superstreetonline.com provides extensive technical information and unparalleled editorial coverage of the rapidly-growing performance compact car aftermarket. In addition to Super Street, PRIMEDIA's International Automotive Group publishes Car Audio and Electronics, European Car, Eurotuner, Import Tuner, Sport Compact Car, Turbo and VW Trends.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events, and video and offer highly effective advertising and marketing solutions in some of the most sought-after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing, and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM.