OnStation Unveils Technology for Automotive Dealer Service Centers

New OnStation DealerConnect(TM) Leverages the Internet and E-mail to Offer Dealership Service Centers Significant Customization, Control and Cost Savings

SAN MATEO, Calif., Aug. 9 -- OnStation Corporation, the pioneer in online customer retention and satisfaction solutions for dealerships and service centers in the automotive industry, today introduced DealerConnect, a cost-effective, customizable solution that enables dealership service centers to reach and retain more customers to increase sales. Built on OnStation's leading-edge On Demand technology platform, DealerConnect features robust Internet and e-mail capabilities that provide service centers the ability to segment, target, customize and control their customer communication.

With 75 percent of Americans having Internet access*, OnStation DealerConnect leverages e-mail -- the most cost-effective marketing medium -- to reach the two-thirds of loyal customers who already prefer e-mail communication over other media**. Its Web-based easy-to-use interface, immediate deployment, and complete automation, deliver dealerships quick results at less than half the cost of traditional direct marketing programs.

"Dealerships have been paying too much and getting too little from their direct marketing efforts," said Phillip Whalen, President and CEO of OnStation. "Our On Demand technology platform enables us to leverage the most innovative, cost-effective mediums -- such as e-mail -- to help dealerships build their business and better manage their customer relationships."

With OnStation DealerConnect, highly targeted e-mails that contain manufacturer-recommended service reminders are automatically sent on behalf of the dealership service center, while providing full web-based visibility and control. The solution also features targeted promotions and "Thank You" notes that include online satisfaction surveys. OnStation DealerConnect integrates with existing dealership management systems and requires no additional effort to maintain. The service is ideal for dealerships with or without a list of customer e-mail addresses, increasing cost-effectiveness immediately by automatically discovering e-mail addresses for an additional 20% of dealership customers.

"Most CRM programs don't come close to handling the complexities of e-mail service retention," continued Whalen. "OnStation DealerConnect is purpose -- built to specifically address the issues surrounding e-mail marketing -- everything from SPAM regulations to blacklists to e-mail filters and deliverability. It's another great example of how our expertise is built into our solutions to deliver immediate, dramatic results for dealerships."

OnStation has partnerships with leading automotive industry organizations, including AAA, Automotive Service Association (ASA), and Aftermarket Auto Parts Alliance. These organizations offer the OnStation service to their members and customers.

   * Three Out of Four Americans Have Access to the Internet,
     Nielsen/NetRatings, March 18, 2004

   ** How E-mail Practices Can Win or Lose Long-term Business, Quris, Inc.,
      October 2003

  About OnStation Corporation

OnStation is the pioneer in online customer retention and satisfaction solutions for dealerships and service centers in the automotive industry. With the industry's leading On Demand technology platform, OnStation's Internet-based solutions enable dealership service centers and independent repair shops to expand and enhance their interactions with customers, using both online and offline channels. The result is increased customer visits and stronger loyalty and satisfaction, which leads to higher sales and profitability for automotive dealerships and service shops. For more information about OnStation call 650-292-0200 or visit www.onstation.com.