Iteris Holdings to Present at the B. Riley & Co. New York Investor Conference

ANAHEIM, Calif.--Aug. 6, 2004--Iteris Holdings Inc. (OTCBB:ITRSA)(OTCBB:ITRSB), today announced that Greg Miner, chief executive officer of Iteris Holdings Inc. will be presenting for Iteris Holdings at the B. Riley & Co. New York Investor Conference. The conference is being held at The New York Hilton, 1335 Avenue of the Americas (6th Avenue, between 53rd and 54th streets). Miner will be presenting on Thursday, Aug. 12, 2004 at 1:45 p.m. EDT in the Gibson Room.

Miner will discuss the company's state-of-the-art traffic optimization and vehicle safety technology and applications for its use. The presentation will cover the company's impressive customer base and the market opportunities for Iteris.

The conference presentation will be webcast, and interested parties can listen to the webcast by visiting the Investor Relations area at: www.iteris.com.

B. Riley & Co. is a Southern California-based NASD member firm providing research and trading ideas to institutional and high net worth investors.

About Iteris Inc.

Iteris Inc. is a majority owned subsidiary of Iteris Holdings Inc., and is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris Holdings and Iteris Inc. have headquarters in Anaheim. Investors are encouraged to contact the company at 714-774-5000, or at www.iteris.com.