Sport Wheels will Attend the November SEMA Show in Las Vegas

LAS VEGAS--Aug. 6, 2004--Sports Wheels Inc., (Pink Sheets:SSWH), a premiere wheel technology company, today announces that the company is pleased to be participating in the SEMA show.

"This show give us the ability to display our product when all the major buyers and players in the industry come together," stated Paul Stringer, president of Sports Wheels Inc.

Sports Wheels Inc. is a leading provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners. You can find out more about Sports Wheels Inc. by viewing our website. Please note that we can also be found under the symbol (Pink Sheets:SSWH).

The company plans to add additional member services to the website over the next month to support future investor relations questions. Sports Wheels Inc. has uploaded images of the new rims on the website, we invite you to check out the product. In the next several weeks we will be adding features to begin order processing. Please watch for new announcements and events at http://www.esportswheels.com.

About SEMA

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of AAIW, the SEMA Show attracts more than 100,000 industry leaders from over 100 countries for unlimited profit opportunities in the automotive, truck and SUV, marine and RV markets. SEMA Show 2004 is expected to draw over 50,000 domestic and international buyers through two million square feet of exhibits. The displays are segmented into 12 sections, and a New Products Showcase features more than 1,100 newly introduced parts, tools and components. In addition, the SEMA show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections objectives, goals assumptions or future events of performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which would cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this action may be identified through the use of words such as "expects", "will", "anticipates", "estimates", "believes", or statements indicating certain actions "may", "could" or "might" occur.