AMEX Approves Listing Plan for Prolong; Provides Eighteen Month Term to Meet Listing Standards

IRVINE, Calif.--Aug. 5, 2004--Prolong International Corporation (AMEX:PRL) (http://www.prolong.com), a technology driven consumer products holding company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer of patented consumer automotive, commercial/industrial and household products, today announced that the American Stock Exchange has accepted the Company's plan for listing compliance and has granted the Company an eighteen month period of time, through November 15th, 2005, in which to improve its total equity and profitability.

Elton Alderman, CEO said, "The Company's shareholders are well served by the professional staff and specialists at the AMEX who have done a wonderful job over the past six years. Being listed on the AMEX adds great prestige to the Company. The Board of Directors and the management team are all intently focused on the mission of exceeding the AMEX listing standards as soon as possible." On May 1, 20048, 2004 Prolong International Corporation received a notice from the American Stock Exchange Staff indicating that Prolong was not in compliance with two of the Exchange's continued listing standards as set forth in Section 1003(a)(iii) of the AMEX Company Guide. Specifically, the Company needs to achieve minimum shareholders equity of $6.0MM and snap the string of yearly net losses by returning to profitability within the plan period.

Prolong submitted a plan of compliance to the Exchange on June 23, 2004 and on July 29, 2004 the Exchange notified Prolong that it accepted the Company's plan of compliance and granted Prolong an extension of time to regain compliance with the continued listing standards. Prolong will be subject to periodic review by the Exchange Staff during the extension period. Failure to make progress consistent with the plan or to regain compliance with the continued listing standards by the end of the extension period could result in Prolong being delisted from the American Stock Exchange.

Prolong International Corporation, a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The Company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in consumer, automotive and industrial applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International Corporation and its products can be obtained at http://www.prolong.com.

Forward-Looking Statements

Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and involve significant risks and uncertainties, including, but not limited to, the following: competition, cost of components, product concentration and risk of declining selling prices. The words "estimate," "project," "potential," "intended," "expect," "anticipate," "believe" and similar expressions or words are intended to identify forward-looking statements. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors and conditions. These risks and uncertainties, and certain other related factors, are discussed in the Company's Form 10-K, Form 10-Q and other filings with the Securities and Exchange Commission. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the Company's objectives or plans will be achieved. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update such forward-looking statements.