Harley-Davidson, Inc. Declares Quarterly Dividend

MILWAUKEE, Aug. 4, 2004 -- Harley-Davidson, Inc. announced today that its Board of Directors approved a quarterly cash dividend of 10 cents per share, payable September 29, 2004 to shareholders of record as of September 15, 2004.

The Company currently has approximately 295 million shares of common stock outstanding.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.