Research and Markets: Car Brands in North America - Market Analysis and Profiles

DUBLIN, Ireland--Aug. 4, 2004--

An In-Depth Review of the North American Market and the Branding Strategies of the Major Players in That Market

Research and Markets (http://www.researchandmarkets.com) has announced the addition of Car Brands in North America - Market Analysis and Profiles to their offering.

This very comprehensive report takes an in-depth look at the North American market and the branding strategies of the major players in that market.

The first chapter reviews the background to vehicle branding, and how it has evolved alongside the development of the motor industry.

The second chapter analyses the relationship of vehicle brands to the segmental structure of the US market, taking due note of market-specific factors such as the scale and significance of the truck segments.

The third chapter examines the status of specialist vehicle brands, and the various arguments that have to be considered by the major corporations in deciding whether to develop these in-house - or to go out to buy them.

The fourth and longest chapter offers a brief profile of each of the brands currently marketed in the US. Corporate profiles have also been included for the multi-brand corporations, as introductions to their individual brands.

The final chapter looks at the future environment for vehicle brand marketing in North America, and suggests some of the possible developments.

Report Contents:

EXECUTIVE SUMMARY

REPORT SUMMARY

THE ORIGINS OF CAR BRANDS IN NORTH AMERICA

MOTOR INDUSTRY IN NORTH AMERICA

IDENTIFICATION TO DIFFERENTIATION

MARKETS

DIFFERENT MARKET SEGMENTATION, DIFFERENT BRAND PERCEPTION: NORTH AMERICA AND WESTERN EUROPE

STRATEGY ISSUES

THE BRAND ABROAD

THE SPECIALIST CAR MARKETS OF NORTH AMERICA AND EUROPE

BRAND PROFILES

INTRODUCTION

BRAND PROFILES, SECTION 1

NORTH AMERICAN AND MULTI-NATIONAL BRANDS

DAIMLERCHRYSLER

FORD

GENERAL MOTORS

BRAND PROFILES, SECTION 2

JAPANESE AND KOREAN BRANDS

HONDA & ACURA

NISSAN AND INFINITI

TOYOTA AND LEXUS

ISUZU

SUBARU

SUZUKI

DAEWOO

HYUNDAI AND KIA

BRAND PROFILES, SECTION 3

EUROPEAN BRANDS

BMW

FERRARI

LOTUS

PORSCHE

VOLKSWAGEN

THE FUTURE OF NORTH AMERICAN VEHICLE BRANDS

THE IMPLICATIONS OF MARKET SATURATION

DOMESTICS VERSUS IMPORTS

CONSTRAINTS ON EXPORT OPPORTUNITIES

CARS VS. TRUCKS

PRESSURE ON THE BRANDS;

TRANSATLANTIC COMPARISON

CONCLUSIONS

For more information visit http://www.researchandmarkets.com/reports/c3517