Scion Announces First Full Month of Nationwide Sales for Scion xA, xB and All-New tC
TORRANCE, Calif., Aug. 3, 2004 -- Scion, the new line of cars from Toyota Motor Sales (TMS), U.S.A., Inc., reported July sales of 14,793 units. July represented the first full month of nationwide sales for all three Scion vehicles -- the xA subcompact, xB urban utility vehicle and the all-new tC sports coupe. Calendar-year-to-date sales for Scion totaled 46,016.
"The Scion business model has gone national and it's off to a great start," said Jim Farley, vice president of Scion. "The combination of upscale products at affordable prices served up in a buyer-friendly environment is striking a chord with consumers."
The 160-horsepower tC sports coupe, designed exclusively for Scion and the U.S. market, posted July sales of 6,297 units. The Scion xB enjoyed a best-ever month with 5,815 units sold, while xA sales remained steady at 2,681 units.