American Suzuki Posts a 27 Percent Increase in July Sales

BREA, Calif.--Aug. 3, 2004--American Suzuki Motor Corporation achieved strong sales, posting a 27 percent increase in July sales compared to the same month last year - its highest July sales in 17 years - and a 24 percent increase in year-to-date sales. In total, ASMC dealers sold 6,464 vehicles in July and 46,271 vehicles this calendar year.

American Suzuki's success comes from the rapid introduction of new products, such as its top-selling Suzuki Forenza premium compact and Suzuki Verona midsize sedan. Continued growth is expected due to the launch of two additional vehicles to the 2005 model year line, the five-door compact Suzuki Reno and versatile Forenza Wagon, scheduled to arrive in showroom floors this fall.

Also contributing to the success is the Suzuki Square Retail Brand Image Program, the dealer-development cornerstone of ASMC's aggressive plan to triple its U.S. sales by 2007. Suzuki Square is designed to attract buyers with a unique, stress-free, shopper-friendly environment featuring an open-air marketplace design. These new facilities offer bold visual styling with themed interior and exterior displays showing how Suzuki cars and SUVs fit a wide range of customer lifestyles. More than 330 dealerships have signed up to join the Suzuki Square Retail Brand Image Program and approximately 106 Suzuki Square dealerships are under construction. The first Southern California facility, Quality Suzuki, will open its doors this Friday in Westminster.

"Given the fast-growing sales of our value-packed product line, Suzuki is quickly becoming the brand of choice for smart, practical consumers who demand more for their money," said Koichi Suzuki, president of American Suzuki's Automotive Operations. "In addition to great new product, Suzuki Square facilities offer savvy customers a truly innovative, no-pressure way to shop for the perfect new car or SUV."

About American Suzuki

The Automotive Operations of American Suzuki Motor Corporation (ASMC), Brea, was founded in 1985 by Suzuki Motor Corporation. ASMC markets automobiles in the United States through a network of about 500 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), was founded in 1909, incorporated in 1920 and is based in Hamamatsu, Japan. SMC is a diversified worldwide automobile manufacturer with 139 distributors in 125 countries.

                  AMERICAN SUZUKI MOTOR CORPORATION
                         MONTH-END REPORTING

                               July                     CYTD
                       2004    2003   DSR %     2004    2003  DSR %
                                     Change                   Change
         VITARA:        319     591      -48%  2,442   2,969     -19%
   GRAND VITARA:        452     584      -25%  2,681   5,268     -50%
           XL-7:      1,764   1,795       -5% 11,394  14,574     -23%
          AERIO:        699   1,931      -65%  6,806  14,077     -52%
        FORENZA:      2,421       0        NA 14,687       0       NA
         VERONA:        809       0        NA  8,260       0       NA
          TOTAL:      6,464   4,912       27% 46,271  36,996      24%

TRUCK
 DOMESTIC TRUCK:        319     591      -48%  2,442   2,970     -19%
   IMPORT TRUCK:      2,216   2,379      -10% 14,075  19,842     -30%
    TOTAL TRUCK:      2,535   2,970      -18% 16,517  22,812     -28%

CAR
   DOMESTIC CAR:          0       0        NA      1       5     -80%
     IMPORT CAR:      3,929   1,942       95% 29,753  14,179     108%
      TOTAL CAR:      3,929   1,942       95% 29,754  14,184     107%

 TOTAL DOMESTIC:        319     591      -48%  2,443   2,975     -19%
   TOTAL IMPORT:      6,145   4,321       37% 43,828  34,021      27%
     GRAND TOTAL      6,464   4,912       27% 46,271  36,996      24%

   Selling Days:         27      26              180     178