X-Rite to Webcast Presentation at R.W. Baird's 2004 Small Cap Conference

GRANDVILLE, Mich.--Aug. 2, 2004--X-Rite, Incorporated , announced today that Michael C. Ferrara, President and CEO, and Mary E. Chowning, CFO, will present an investor overview at R.W. Baird's 2004 Small Cap Conference at the Pierre Hotel in New York City, Wednesday, August 4th, at 9:30 a.m. Eastern Daylight Time. The presentation will be available through a live webcast at the Internet address below. Copies of presentation slides will be available through X-Rite's Investor Relations section at www.xrite.com.

          Date:        August 4, 2004

          Time:        9:30 a.m. Eastern Daylight Time

          Webcast:     http://www.wsw.com/webcast/rwbaird7/xrit/

          Co-Hosts:    Michael C. Ferrara, Chief Executive Officer
                       Mary E. Chowning, Chief Financial Officer

X-Rite invites all interested parties to listen to the live webcast. An archive of the call will be available for 90 days through our website.

About X-Rite

X-Rite is a leading provider of color measurement solutions comprised of hardware, software and services for the verification and communication of color data. The Company serves a broad range of industries, including graphic arts, digital imaging, industrial, and retail color matching. X-Rite is global, with 18 offices throughout Europe, Asia, and the Americas markets serving customers in over 80 countries.