Subaru Expands and Extends Relationship With Nordica -- New Strategic Partnership Establishes Subaru-Nordica Service Team --

CHERRY HILL, N.J., July 30 -- Subaru of America, Inc., the only car company that features Symmetrical All-Wheel Drive as standard equipment on every vehicle in its product line, today announced the extension and expansion of its partnership with Nordica USA. Under the terms of the new agreement, Subaru will remain the official vehicle of Nordica USA, while Nordica USA, in turn, will remain the official ski and boot of Subaru of America, Inc. In addition to this extension of the agreement, the companies have expanded their relationship by establishing the Subaru-Nordica Service Team (SNST), a co-sponsored event service initiative.

This new and extended partnership will continue to build upon the successful Subaru Master the Mountain tour, which is an instructional ski tour for skiers and snowboarders. At these events, the SNST will offer free ski demos to any skier with a valid lift ticket.

"Nordica added tremendous value to the Subaru Master the Mountain program last year," said Rick Crosson, vice president, marketing, Subaru of America, Inc. "This success prompted us to extend and expand our relationship. We believe the results of this new partnership will continue to be a valuable asset to the ski community."

This year marks the 10th anniversary of the Subaru Master the Mountain program that tours popular destination resorts throughout the USA providing skiers and snowboarders alike with the opportunity to learn to ski or improve their current skills through professional instruction.

"We are more than pleased to announce the growth of this partnership," said Andy Knittle, CEO of Nordica USA. "The creation of the Subaru-Nordica Service Team places a tremendous amount of resources in the field working at the grassroots level. We hold these service activities among the most important aspects of our business, and this new team is a key component of those activities."

Subaru Commitment to the Outdoors

When a Subaru is seen driving down the road or at the trailhead, chances are it will be loaded with a kayak, canoe, mountain bike, skis or snowboard. That's because Subaru Symmetrical All-Wheel Drive provides drivers with superior performance in all types of conditions - essential for transporting outdoor sports enthusiasts to the river, the mountains and those "off the beaten path" destinations with safety and confidence. Together with its partners, Subaru hosts hundreds of outdoor events each year from coast to coast. This approach helps Subaru learn more about its customers' interests, and enables the company to demonstrate how Subaru Symmetrical All-Wheel Drive can complement their active lifestyles. Because of this commitment, many refer to Subaru as the official vehicle of the outdoors. For more information visit http://www.outdoorlife.subaru.com/.

For additional information regarding Subaru visit http://www.media.subaru.com/.

About Nordica USA

Nordica USA has been the country's premier winter sporting goods supplier for over 50 years. Nordica was founded in 1938 by two Italian businessmen in Montebelluna, Italy and who began the Nordica business by manufacturing mountaineering boots and work boots. In 1945, Nordica began to specialize in the manufacturing of ski boots and shortly thereafter became the world-leading ski boot producer. Nordica currently supplies high-quality ski boots, and skis around the globe. Nordica USA is currently a leading equipment supplier to the United States Ski Team as well as the Professional Ski Instructors of America. Nordica USA is a subsidiary of Nordica SpA and is located in West Lebanon, NH operating under the direction of CEO Andrew Knittle. For more information, please visit http://www.nordica.com/.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru is the only car company that features Symmetrical All-Wheel drive as standard equipment on every vehicle in its product line. For additional information visit http://www.subaru.com/.

  Contacts: Lisa Fleming
            Subaru of America, Inc.
            (856) 488-5093
            lfleming@subaru.com

            Willy Booker
            Nordica USA
            (800) 892-2668
            wbooker@nordicausa.com