Society of Automotive Analysts Presents FINBARR O'NEILL on 'What's in Store at Mitsubishi Motors?' at August 10 Breakfast Meeting

ANN ARBOR, Mich., July 30 -- Finbarr O'Neill, Chairman and CEO of Mitsubishi Motors North America, Inc. (MMNA) will be the featured speaker at the Society of Automotive Analysts' next Networking Breakfast on Tuesday, August 10, 2004 at the Somerset Inn in Troy, Michigan.

Mitsubishi Motors in Japan recently received a $4.5 billion investment for its global operations. What does this mean for the company's North American organization and operations?

Mr. O'Neill will provide an overview of MMNA's business plans, current turnaround strategies, and long-term brand-building efforts.

The Best-Backed Cars in the World -- MMNA recently announced the addition of a five-year/60,000 mile "bumper-to-bumper" new vehicle limited warranty that provides an industry-leading offer for its customers - the "best-backed car" 10-year/100,000 mile limited powertrain warranty, three-year/45,000 mile free maintenance policy and five-year/60,000 mile "bumper-to-bumper" limited warranty.

Given O'Neill's long track record in the industry - highlighted by 18 years at Hyundai Motor America, where he is widely credited with orchestrating a dramatic corporate turnaround following his promotion to president and CEO in 1998 - Mitsubishi's story is sure to resonate with analysts, suppliers, dealers, OEM's and anyone who follows America's largest manufacturing industry.

The event will commence at 7:00am with a networking breakfast, with O'Neill scheduled to speak at 8:00am. As always, a Q&A session will follow, with the program to conclude by 9:30am.

Registration for the event is available on line at SAA's website . http://www.cybersaa.org/ . Event fee is $25 for SAA members, Mitsubishi employees and the media, and $40 for non-members. Contact SAA at 734.677.3518 with questions.

The Somerset Inn is located in Troy at 2601 West Big Beaver Road, just west of I-75 at Coolidge.

For additional information, contact SAA headquarters at 800/704-0051; fax 734/677-2407; e-mail to info@cybersaa.org , or visit the SAA website at http://www.cybersaa.org/ which includes on-line registration.

The Society of Automotive Analysts is dedicated to providing outstanding educational programs and superior networking opportunities to its members. SAA offers conferences, programs, its website and other forums in which to discuss, debate, and learn about a broad variety of subjects and timely industry issues.