American Tire Distributors to Offer Continental Tires
CHARLOTTE, N.C.--July 29, 2004--Continental Tire North America, Inc. ("CTNA") and American Tire Distributors, Inc. ("ATD") announced today that ATD will begin selling Continental and General tires through their national network of distribution centers beginning in August 2004. Continental is one of the world's leading brands of premium tires, and General is a separate line of high-value tires designed and manufactured by Continental Tire North America (CTNA).Jim Seidel, director passenger & light truck dealer sales for CTNA said, "We're pleased to be associated with American Tire Distributors and excited about our new business relationship. We're proud that virtually all leading car companies world-wide use original-equipment tires made by Continental, and based on our strong OE position, our ATD partnership provides an excellent opportunity to expand our replacement tire business in the U.S."
Phil Marrett, ATD's Senior VP of Sales and Marketing explained why CTNA's OE presence was such an important factor for American Tire Distributors. "We know that a high percentage of new vehicle owners replace their tires with the OE brand. Continental has established a very strong OE presence for both the Continental and General brands," stated Marrett. "This translates to consumers requesting the brand at the dealerships we service. By offering the Continental and General brands, ATD will enhance our service level to our dealer customers."
About Continental Tire North America, Inc.
Continental Tire North America, Inc. (www.continentaltire.com), based in Charlotte, North Carolina, is a group company of Germany-based Continental AG, a leading systems supplier to the automotive industry. With annual sales of more than a billion dollars, Continental Tire North America, Inc. has about 7,000 employees and operates six plants in North America. CTNA is a major supplier to the original equipment and replacement tire markets, selling Continental, General, Euzkadi and private brands in North America.
About American Tire Distributors
American Tire Distributors is one of the nation's largest independent suppliers of tires to the replacement tire market. The company offers the most complete, coast-to-coast selection of tires, wheels, equipment and related products and value-added services. American Tire Distributors employs over 2,000 employees across its nationwide distribution center network, including 200 people in its Charlotte-area field support center and distribution centers.