Chrome Introduces Self-Serve Customization Tool for Clients; Easy-to-use Tool Enables Non-Web Developers to Modify Chrome Products

PORTLAND, Ore.--July 29, 2004--Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, has announced the immediate availability of a new Web-based customization tool that enables clients to make their own user interface changes directly to their Chrome products. This password-protected tool lets clients control how Chrome's online products integrate into their Web site.

With this new tool, Chrome clients can now check or uncheck boxes on an online form to determine which vehicles to display or to compare against on their site. They can show or hide invoice or MSRP pricing, as well as choose from a multitude of other vehicle features or descriptions. They can change the colors and fonts displayed within the program, helping to ensure that Chrome's framed-in content appears seamlessly within their own branded site. And they can even change the text on buttons to better fit their business model. They can make these changes within minutes and without a Web developer.

"Our clients told us they wanted more control over how our applications fit within their own Web site and we delivered", said David Mingle, Chrome president. "Clients can now make changes to their online Chrome vehicle research and pricing tools, easily and as often they like, without having to be a Web site expert or going through our Support department. We've given them a simple yet powerful tool for managing our products on their site."

Clients can easily preview their product design changes before implementing them. Plus, if clients don't like the changes they make, they're one mouse click away from discarding the changes or returning to their previous settings. And since access to the tool is secure, changes only affect the product associated with the appropriate client account.

This product customization tool can be accessed at Chrome Central, the company's new online customer service Web page. The tool is a free service that is available to all Chrome Carbook(R), Chrome Pre-Owned(TM) and Chrome Inventory Search(TM) clients.

About Chrome

With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.