Reynolds and Reynolds Teams with Experian; Enhances Line of Data Integrity Services
Reynolds launches Do Not Call Cleansing and Duplicate Record Consolidation services
DAYTON, Ohio, July 28 -- The Reynolds and Reynolds Company , the leading provider of software and services to the automotive retailing industry, announced today its collaboration with Experian Automotive(R) and the expansion of Reynolds Data Integrity Services.
In addition to Customer Address Update and Customer Telephone Update services, Reynolds adds a Customer Consolidation/Customer Privacy Update service to its offerings.
Reynolds Data Integrity Services, powered by Experian, offers data cleansing services that update and standardize customer address and telephone records in a dealership's database. Data cleansing with Customer Address Update and Customer Telephone Update provides dealerships with current customer information, enabling them to maximize marketing activities and results.
Experian Automotive, a global leader that has more than 30 years experience in providing information solutions to organizations and consumers, specializes in data cleansing and data hygiene services.
"Our collaboration with Experian enables us to deliver first-class data hygiene services," said Steve Hangen, Chief Information Officer for Reynolds. "Experian's automotive and marketing experience and resources in this area are unmatched. Together, we will enable dealerships to confidently leverage information in their databases to maximize CRM activities and business results."
"Our mission is to provide Reynolds and their customers with advanced data solutions that increase operating efficiency and enhance their competitive edge in automotive retailing," said Scott Waldron, president of Experian Automotive. "Applying data hygiene techniques is key to the data accuracy dealerships need to comply with privacy laws and communicate effectively with customers and prospects across multiple channels."
With dealerships facing requirements to check the National Do Not Call Registry every 31 days or risk $11,000 penalties for each violation, the new Customer Consolidation/Customer Privacy Update service is a powerful tool in dealerships' privacy compliance programs. Customer Consolidation de-duplicates a dealership's customer list, increasing the reliability of customer entries which are then enhanced by Customer Privacy Update.
Hangen explained, "Currently, it's time consuming for dealership employees to manually compare and cross reference telephone numbers in their database to those contained on the National Do Not Call Registry. Duplicate customer entries only compound the labor and compliance risk, not to mention mailing costs. Reynolds' new solution bolsters data integrity through intelligent consolidation and quickly enhancing that data with customers' privacy preferences."
"Having accurate customer information is one of our top priorities," said Bob Weikert, president of Weikert Ford in Lake Wales, Florida. "With the amount of customer follow-up and contact activity that we do, it isn't about just losing postage. The greater cost occurs when we lose a car sale or service engagement appointment due to incorrect contact information."
Reynolds Data Integrity Services offers the following services. Depending on the specific service and dealership needs, the offerings are generally available on an on-demand, monthly, or quarterly basis.
- Customer Address Update -- Address Refresh and Zip Find features
compare, update and standardize records against U.S. Postal Service
data. This service provides the latest change-of-address updates and
helps dealers qualify for postal discounts, such as carrier route and
automation presort.
- Customer Telephone Update -- The Telephone Number Refresh feature
compares and updates telephone numbers using the latest data from the
White Pages directory and Experian's INSOURCE(SM) database -- the most
comprehensive consumer marketing database available today, offering
coverage on 98 percent of U.S. households and over 1,000 data elements
per record.
- Customer Consolidation -- Multiple customer records are marked as
duplicates based upon confidence levels. This allows duplicate and
inconsistent entries to be consolidated and updated quickly. It
enables a dealership to see a customer's total value, plus save money
and dissatisfaction caused by sending a customer the same mailing
multiple times.
- Customer Privacy Update -- This service promotes dealership compliance
and customer satisfaction by updating customer records with customers
no-contact preferences listed in federal and state registries, as well
as the Direct Marketing Association's do-not-call, do-not-mail, and
do-not-email lists.
Reynolds Customer Privacy update service also integrates with the company's leading CRM application, Contact Management.
About Experian Automotive
Experian Automotive delivers information solutions to manufacturers, dealers, finance and insurance companies, and consumers. Experian helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing 450 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports several top automotive web sites including eBay Motors, CarsDirect.com, AutoTrader.com and NADAguides.com. For more information on Experian Automotive and its suite of solutions, visit our web site at http://www.experianautomotive.com/ .
About Experian
Experian is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It empowers consumers to understand, manage and protect their personal information and assets. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, healthcare, insurance, retail and catalogue, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, California. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $2.3 billion.
For more information, visit the company's web site on http://www.experian.com/ .
About Reynolds and Reynolds
Reynolds and Reynolds ( http://www.reyrey.com/ ) is the leading provider of integrated solutions that help automotive retailers manage change and improve their profitability. Serving the automotive retailing industry since 1927, Reynolds enables OEMs and retailers to work together to build the lifetime value of their customers. The company's award-winning product, service and training solutions include a full range of retail and enterprise management systems, Web and Customer Relationship Management solutions, learning and consulting services, documents, data management and integration, networking and support and leasing services. Reynolds serves more than 20,000 customers. They comprise nearly 90 percent of the automotive retailers and virtually all OEMs doing business in North America. The Reynolds International Division serves automotive retailers and OEMs through Incadea GmbH and its partner network as well as a worldwide consulting practice.