Federal-Mogul Receives National Customer Value Enhancement Award for Development, Introduction of Wagner ThermoQuiet Brake Pads
SOUTHFIELD, Mich.--July 27, 2004--The Federal-Mogul (OTCBB:FDMLQ) Aftermarket friction team has received the 2004 Frost & Sullivan Customer Value Enhancement Award in recognition of the development and introduction of Wagner(R) ThermoQuiet(R) premium brake pads. The award was presented during Frost & Sullivan's annual Customer Value Awards Banquet in Boston, Massachusetts.Wagner ThermoQuiet pads, which previously received the Automotive News PACE Award for Product Innovation, address a wide range of previously unmet customer needs, including superior stopping power, quiet performance and enhanced durability in late-model domestic and foreign nameplate vehicles. ThermoQuiet pads are available through leading automotive service locations and parts suppliers across North America.
Frost & Sullivan, a global leader in corporate growth consulting, noted Federal-Mogul's clear success in delivering new value to its channel partners - including parts distributors, jobbers and service providers - through the innovative features and superior performance of ThermoQuiet pads. These benefits have helped Federal-Mogul achieve a leadership position in the highly competitive premium brake parts category.
"Success in the brake parts aftermarket requires not only product innovation, but also highly effective marketing and sales activities that build excitement throughout the distribution channel," said Frost & Sullivan Industry Manager Jasmine Sachdeva. "Federal-Mogul and the Wagner Brake Products team met this challenge through a highly differentiated technology and extensive customer communication that ultimately have enabled aftermarket businesses to eliminate one of the leading causes of brake-service comebacks."
ThermoQuiet brake pads integrate highly refined, application-specific friction materials, a backing plate and sound insulator into a high-strength one-piece component that is both easier to install and which delivers an ideal combination of performance characteristics. The patented ThermoQuiet IMI(TM) Sound Insulator(TM) design spreads braking-related heat, sound and vibration over a much larger surface area, resulting in superior stopping power, quiet performance and enhanced durability.
"ThermoQuiet has been a huge 'win' at every step of the aftermarket supply chain," said Jay Burkhart, vice president of global marketing for Federal-Mogul. "Our distribution partners have seen increased business at the premium level, and automotive service providers are meeting the growing consumer demand for enhanced braking performance."
Federal-Mogul achieved this success, in part, by delivering ThermoQuiet product samples to thousands of automotive service professionals, according to Burkhart. "We focused on the growing number of very challenging vehicle models that were leading to increased customer comebacks," he said. "Once technicians saw that ThermoQuiet technology solved these issues and many others, we saw extremely high pull-through demand. And as the ThermoQuiet story has spread, demand has continued to grow."
For additional information on Wagner ThermoQuiet brake pads and other popular Wagner solutions, contact your Wagner Brake Parts supplier or write to: Wagner Brake Parts, 26555 Northwestern Highway, Southfield, Michigan 48034. Additional information is also available online at www.federal-mogul.com.
Federal-Mogul is a global supplier of automotive components, sub-systems, modules and systems serving the world's original equipment manufacturers and the aftermarket. The company utilizes its engineering and materials expertise, proprietary technology, manufacturing skill, distribution flexibility and marketing power to deliver products, brands and services of value to its customers. Federal-Mogul is focused on the globalization of its teams, products and processes to bring greater opportunities for its customers and employees, and value to its constituents. Headquartered in Southfield, Michigan, Federal-Mogul was founded in Detroit in 1899 and today employs more than 45,000 people in 29 countries. For more information on Federal-Mogul, visit the company's Web site at http://www.federal-mogul.com.