Frontline 2004 -- Set to Be the Largest Event for Supply Chain Vendors' Latest Real-World Solutions

WELLESLEY HILLS, Mass.--July 27, 2004--

IBM, Intermec, Philips Semiconductor, and More Than 120 Leading Suppliers Will Demonstrate RFID, Auto-ID, and Mobile Solutions September 13-15 in Chicago

Advanstar Technology Group, a division of Advanstar Communications, Inc., will bring together the best-of-breed automatic identification (Auto-ID) and supply chain organizations at this year's Frontline Solutions 2004 conference and exposition. IBM, Intermec, Philips Semiconductors, Alien Technology, Datamax, Matrics, Northrop Grumman Information Technology, Savi Technology, and VeriSign are among the vendors slated to showcase the latest real-world solutions in radio frequency identification (RFID); electronic product code (EPC); bar code; industrial mobile and wireless; and supply chain efficiency solutions.

Taking place September 13-15 at the Navy Pier in Chicago, Illinois, Frontline 2004 brings together key decision makers from major industries, including: manufacturing; retail and consumer packaged goods; government and defense; as well as pharmaceutical and healthcare. These supply chain professionals converge to form valuable business partnerships and learn about new technology solutions that provide an optimal return on investment.

"Attendees are looking to build smarter supply chains by making intelligent purchasing decisions," said Kerry Gumas, vice president of Advanstar Technology Group. "Only one event covers the entire technology spectrum from EPC to RFID and interoperability, in an open forum. Frontline 2004 exhibitors represent the best in RFID, Auto-ID, and mobile supply chain solutions. This event is all about real supply chain implementations, real-world examples, and best-of-breed technologies."

Knowing the importance for users to see solutions first-hand and understand how they were successfully implemented, Frontline 2004 offers numerous solution-focused case study sessions throughout the conference. Examples of case study conference sessions at this year's event include:

    --  LeapFrog Enterprises and ENSYNC: "Design Considerations for
        Case and Item Order Picking"
        The mismatch between supply chain requirements and facility 
        layout and operational practices result in inefficient and 
        costly fulfillment operations. LeapFrog Enterprises and ENSYNC
        partner to address many of the gaps in current parcel 
        fulfillment layout and operations to better meet the 
        requirements of the modern supply chain.

    --  Automotive Industry Action Group: "Tire Tagging and RFID
        Within the Auto Industry"
        The tire recall situation of 2000 generated the very first 
        RFID Tracking and Traceability Standard for Items, a standard 
        developed and published in just 12 months. The Automotive 
        Industry Action Group reviews the history of the development 
        of the RFID Tracking and Traceability Standard for Items and 
        gives direction regarding how organizations can use it 
        effectively.

    --  British Columbia Milk Marketing Board: "Taking Field Service
        to the Next Level: Optimizing Milk Delivery with Automated
        Data Capture"
        Delays in financial administration, late payments, manual data
        entry errors, and excess paperwork are all obstacles in the 
        logistics of field service transportation and distribution. 
        However, today's automated data capture route management 
        technology can help field service organizations improve their 
        operations and excel with efficient, accurate, and on-time 
        deliveries. The British Columbia Milk Marketing Board 
        discusses the challenges the Board faced with a paper-based 
        system to manage milk pickup and transportation from 700 dairy
        farms throughout British Columbia.

    --  United Airlines: "Regulatory Compliance and Baggage Tracking
        with RFID"
        The United States Transportation Security Administration 
        estimates that the airline industry will have to spend 
        billions over the next ten years to upgrade baggage-screening 
        systems in order to comply with new security laws. United 
        Airlines delves into RFID's ability to improve baggage sorting
        and tracking and to streamline check-in systems. The airline 
        will also discuss the use of RFID tags in cargo and mail 
        tracking.

For additional information, please visit the Conference Case Study Section of the Frontline Web site at: http://2004.frontlineexpo.com/frontlineexpo2004/V40/index.cvn?id=10009&p_navID=5. (Due to the length of this URL, it may be necessary to copy and paste it into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.) For registration information or to exhibit at Frontline 2004, visit www.frontlineexpo.com.

About Advanstar Communications, Inc.

Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar publishes 92 business magazines and directories, 79 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, power sports, science, telecommunications, and travel/hospitality. The Company has more than 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe, and Asia. For more information on Advanstar Communications, visit www.advanstar.com.