Auto Dealerships, Non-Profits Adopt Forion Electronic Surveys

SCOTTSDALE, Ariz.--July 27, 2004--

Arizona-based Forion Technology Development Helps Private and Public Sector Industries Collect Critical Data with Survey Dynamics(TM)

Forion Technology Development, LLC, a pioneering provider of automated survey, analysis and reporting services, has seen its Survey Dynamics(TM) service adopted by organizations and companies in both the public and private sector. Forion cites the recent adoption of Survey Dynamics(TM) by the Arizona Technology Council and the Earnhardt Motor Co. as evidence that its service has broad application for any organization that needs to collect instant feedback from customers, employees or members.

The Arizona Technology Council, the largest regional technology association in Arizona, uses Survey Dynamics(TM) to conduct a variety of surveys and member polls including a recent survey of all candidates for the Arizona State Legislature. The council is using the survey to determine each candidate's position on bills and propositions that are vital to the growth of Arizona's technology sector. The council will make select candidate endorsements based on data collected. "Forion has provided the council with a truly powerful tool," said Todd Bankofier, president & CEO of the Arizona Technology Council. "Their survey technology allowed us to design and deploy the legislative survey easily, and to access reports instantly. It's a solution we intend to use for a variety of the council's future information needs."

Forion has made recent inroads into the private sector as well. The Earnhardt Motor Co., one of the most successful auto dealer groups in the United States, has adopted Survey Dynamics(TM) and uses it to conduct same-day, follow-up satisfaction surveys of its customers. Surveys have been automated by integrating with Earnhardt's customer relationship management system -- in this case with Automated Data Processing Inc. (ADP). "Survey Dynamics(TM) has been a great tool for us," said Don Speen, operations director at the Earnhardt Auto Group. "With this system in place, our service customers automatically get our follow-up survey e-mailed to them. The instant feedback and online reports help us reduce our call center costs and improve customer satisfaction in general."

Forion differentiates its service by noting that it's a highly customizable and scalable survey, analysis and reporting system. "Survey Dynamics(TM) is a truly unique and powerful service," said Russ Carpenter, general partner with Forion. "No other survey service has the ability to be integrated with virtually any customer management system and then deliver instant online reports in multiple formats. Once integrated, survey campaigns are automatically executed based on exact parameters determined by our clients. With the host of customizable features like custom surveys and reports, e-mail alerts and reports that are automatically e-mailed, our clients have an unrivaled tool for getting critical feedback in a timely manner."

About Forion

Scottsdale, Ariz.-based Forion Technology Development, LLC was founded in 2000 and specializes in survey, analysis and reporting services for the travel and leisure, automobile, public sector and nutrition industries. Forion also develops and markets other Web-enabled applications like the eXtensible Travel Engine (XTE), the first customizable online booking engine for the travel industry.

If you'd like more information about this topic, or to schedule an interview with Russ Carpenter, please call 480-348-5800 or e-mail Carpenter at rcarpenter@forion.com. Additional information is also available at www.forion.com.